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Bilia AB is an automotive retailer headquartered in Sweden. The company focuses on the sale and service of cars and transport vehicles, operating primarily in the Nordic region. Bilia offers a comprehensive range of products and services related to car sales, including new and used vehicles, service, and repairs, as well as car accessories and spare parts. Bilia has a strong presence with numerous facilities across Sweden, Norway, and Luxembourg. The company's strategic strength lies in its integrated offering of vehicles and maintenance services, catering to individual and business customers with a robust network of dealerships.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.