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AB Electrolux is a Swedish multinational company that operates in the household appliances industry. The company designs, manufactures, and sells a wide range of products, including refrigerators, washing machines, ovens, and vacuum cleaners, primarily under the Electrolux and AEG brands. Founded in 1919 and headquartered in Stockholm, Sweden, Electrolux has established a significant global presence, selling products in over 120 countries. Electrolux emphasizes sustainable and innovative product solutions and has a strategic focus on enhancing customer experiences. The company leverages its extensive distribution network and strong brand recognition as key competitive strengths.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.