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Mips AB is a Swedish company that operates within the safety products industry, with a focus on helmet-based safety and brain protection solutions. The company is renowned for its MIPS Brain Protection System, a technology integrated into helmets to reduce rotational motion transferred to the brain during impacts, which can significantly reduce the risk of certain brain injuries. Founded in 2001, Mips AB stems from research conducted at the Royal Institute of Technology and the Karolinska Institute in Stockholm. Headquartered in Stockholm, Sweden, the company has established itself with a strong geographic presence primarily through partnerships with helmet manufacturers worldwide. Mips AB's competitive strength lies in its proprietary technology and its ability to integrate seamlessly into diverse helmet types used in sports, motorcycling, and construction, among other areas.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.