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AO World/£AO.

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About AO World

AO World plc is a British online retailer specializing in electrical goods, focusing mainly on the sale of household appliances and consumer electronics. The company operates primarily through its e-commerce platform, offering products such as refrigerators, washing machines, and televisions. Founded in 2000, AO World is headquartered in Bolton, England, and has expanded its operations to include the UK and Germany. AO World leverages a direct-to-consumer model facilitated by its in-house logistics service, which provides a strategic advantage in distribution efficiency and customer service. The company's ability to provide a wide range of products through a streamlined online platform sets it apart in its market segment.
Ticker
£AO.
Sector
Consumer Discretionary
Primary listing
LSE
Employees
2,892
Headquarters
Bolton, United Kingdom
Website
www.ao-world.com

AO World Metrics

BasicAdvanced
£501M
14.76
£0.06
1.22
£0.02
1.94%

What the Analysts think about AO World

Analyst ratings (Buy, Hold, Sell) for AO World stock.
Analyst projections of the future price of AO World stock.

Bulls say / Bears say

AO delivered record FY26 adjusted profit before tax of £50.5m, up 16%, on 11.4% revenue growth. Its core retail business grew 9.5% and domestic-appliance market share reached 17.1%, suggesting the gains are not just cost-cutting. (Reuters, Investegate)
Cash generation has improved sharply: free cash flow reached £66.4m and AO moved from £35.9m of net debt to £16.4m of net funds. This gives it room to invest while returning £20m through a special dividend and buyback. (AO World, Investegate)
Trading momentum has continued into FY27: AO expects first-half revenue to rise 5.5% and profit before tax to increase by more than 20% to about £21.5m. Improvements in Mobile and musicMagpie, plus the completed Jessops acquisition, broaden the growth drivers beyond appliances. (RTTNews, Reuters)
Top-line growth may be losing speed: first-half revenue is expected to rise 5.5%, well below FY26’s 11.4%, while full-year profit expectations were merely reaffirmed. Management cited planned ERP investment and a tougher second-half comparison, limiting near-term earnings upside. (RTTNews, AO World)
AO remains exposed to labour and operating-cost inflation. National Insurance and minimum-wage changes added about £8.5m to FY26 costs, while delivery and warehouse labour are significant expenses, so further cost pressure could hold back its margin target. (Investegate, AO World)
The growth plan carries execution and competitive risk. AO is investing in a warehouse-management upgrade due for completion only in FY28, while Jessops is a new category and online rivals such as Amazon, Argos and Currys remain materially stronger on web traffic. (AO World, Adthena)
Data summarised monthly by Lightyear AI. Last updated on 24 Sept 2026.

AO World Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

AO World Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing AO World

AllGBPEUR
Funds
Fund name
Fund size
£AO. weighting
Vanguard FTSE 250£VMIG
£569M0.09%
Vanguard FTSE 250£VMID
£1.6B0.09%
Xtrackers MSCI Europe Small Cap€DX2J
€3.2B0.02%
Xtrackers MSCI Europe Small Cap£XXSC
£2.8B0.02%
Vanguard ESG Global All Cap€V3AA
€1.1B0.00%
Latest price is delayed by 15 minutes. Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by London Stock Exchange, through Infront.