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Axfood AB operates in the retail and wholesale food sector with a primary focus on the supermarket and grocery store industry. The company manages well-known store brands including Willys, Hemköp, and Eurocash, offering a wide range of food products and consumer goods. Founded in 2000, Axfood is headquartered in Stockholm, Sweden, and serves the Swedish market extensively. Its strategic positioning within the industry is strengthened by a combination of both premium and discount retail formats, catering to diverse consumer needs. The company also engages in e-commerce operations, enhancing its sales channels and customer reach.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.