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Burberry Group is a British luxury fashion brand known for its iconic trench coats and distinctive tartan pattern. The company operates within the high-end apparel and accessories market, offering products that include clothing, handbags, footwear, and various fashion accessories. Founded in 1856 by Thomas Burberry, the brand's heritage and innovation in fabric and outerwear design have become hallmarks of its identity. Headquartered in London, United Kingdom, Burberry has a global presence with retail locations in Europe, the Americas, Asia Pacific, and Emerging Markets. The company's strategic positioning is strengthened by its blend of traditional craftsmanship and digital innovation, enhancing its brand equity in the competitive luxury market.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.