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Lagardère SA is a diversified multinational company headquartered in Paris, France, operating primarily in the media and travel retail industries. The company's core business segments include Lagardère Publishing, which is known for its global publishing operations under the Hachette Livre brand, and Lagardère Travel Retail, a major player in travel retailing, offering services in duty-free and duty-paid stores, fashion outlets, and food service concessions across airports and other travel areas. Established by Louis Hachette in 1826 and later evolving through various strategic developments, Lagardère SA has maintained a significant presence across Europe, North America, and Asia. The company's strategic positioning is bolstered by its extensive network in both publishing and travel retail, leveraging strong brand portfolios and a widespread geographic footprint to drive business growth.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.