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NIQ Global Intelligence PLC is a world-wide consumer intelligence company positioned at the nexus of brands, retailers, and consumers. It manages a comprehensive and integrated ecosystem: The NIQ Ecosystem, which combines proprietary data, technology, human intelligence, and sophisticated software applications and analytics solutions. The company's technology platform aggregates consumer shopping data from diverse sources, generates proprietary reference data and metadata, and provides an omnichannel view of consumer shopping behavior. It generates revenue from solutions in two product groupings: Intelligence (Consumer Measurement) and Activation (Consumer Analytics). The company's reportable segments are: EMEA, which generates the maximum revenue, Americas, and APAC.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.