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L'Oréal is a global leader in the cosmetics and beauty industry, specializing in a wide range of products including skincare, haircare, makeup, and fragrances. Founded in 1909 by Eugène Schueller, the company is headquartered in Clichy, France. L'Oréal operates through several well-known brands such as Lancôme, Garnier, Maybelline, and Kiehl's. It has a significant global presence, with operations spanning across multiple continents, allowing access to diverse international markets. Strategic strengths include a substantial investment in research and development for product innovation and a robust digital marketing strategy to engage consumers.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.