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Scandic Hotels Group AB operates in the hospitality industry, focusing on hotel management and operation. The company offers accommodation, conference facilities, restaurants, and wellness services primarily across the Nordic countries. Founded in 1963, Scandic is headquartered in Stockholm, Sweden, and it has grown to be a prominent player in the regional hotel market. Its strategic positioning is enhanced through its large network of hotels in key urban and suburban locations, catering to business and leisure travelers. The company emphasizes sustainability practices and integrates eco-friendly initiatives throughout its operations.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.