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Straumann Holding AG operates in the healthcare sector, focusing on dental and orthodontic solutions. The company specializes in developing and manufacturing dental implants, clear aligners, and digital solutions for dentists and orthodontists. Founded in 1954 and headquartered in Basel, Switzerland, Straumann has expanded its geographic footprint globally with operations in Europe, North America, Latin America, and Asia Pacific. The company's strategic positioning is supported by its strong focus on research and development, which contributes to its innovative product offerings and comprehensive digital dentistry solutions. Straumann's competitive strengths include its robust product portfolio and extensive network of professional training and support services for dental practitioners.

Johnson & Johnson is the world's largest and most diverse healthcare firm. It has two divisions: innovative medicine and medtech. These now represent all of the company's sales following the divestment of the consumer business, Kenvue, in 2023. After restructurings in 2023-24, the drug division focuses on three main therapeutic areas: immunology, oncology, and neurology. Geographically, just over half of total revenue is generated in the United States.