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SoftwareONE Holding AG is a global provider of end-to-end software and cloud technology solutions, operating primarily in the information technology services industry. The company's offerings include software licensing and procurement, software asset management, cloud-first advisory services, and digital transformation strategies, catering to clients across various sectors. Founded in 2000 and headquartered in Stans, Switzerland, SoftwareONE leverages a strong network of partnerships with major software vendors to deliver tailored technology solutions to its clients. The company has a broad geographic footprint, operating in over 90 countries, which allows it to service a diverse global customer base. SoftwareONE’s competitive strength lies in its comprehensive portfolio of technology solutions and deep industry expertise, enabling organizations to optimize their software environments effectively.

Dell Technologies is a broad information technology vendor, primarily supplying hardware to enterprises. It focuses on premium and commercial personal computers, as well as enterprise on-premises data center hardware. It holds top-three shares in its core markets of personal computers, peripheral displays, mainstream servers, and external storage. Dell has a robust ecosystem of component and assembly partners and also relies heavily on channel partners to fulfill its sales.