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Softing AG, founded in 1979 and headquartered in Haar, Germany, develops software, hardware, and system solutions across three segments: Industrial, Automotive, and IT Networks. The Industrial segment offers communication solutions for manufacturing and process industries, including products for protocols such as PROFIBUS, PROFINET, and CAN. The Automotive segment provides diagnostic solutions for electronic control units throughout their lifecycle, from development to after-sales service. The IT Networks segment specializes in measurement equipment for qualifying and certifying IT system cabling performance. Softing operates globally, with subsidiaries in the United States, Italy, Austria, Singapore, and Romania.

Dell Technologies is a broad information technology vendor, primarily supplying hardware to enterprises. It focuses on premium and commercial personal computers, as well as enterprise on-premises data center hardware. It holds top-three shares in its core markets of personal computers, peripheral displays, mainstream servers, and external storage. Dell has a robust ecosystem of component and assembly partners and also relies heavily on channel partners to fulfill its sales.