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Thule Group AB is a company based in Sweden that operates within the outdoor and transportation industries. It specializes in designing, manufacturing, and selling products that facilitate an active lifestyle, including vehicle roof racks, rooftop boxes, bike carriers, and awnings. Founded in 1942, Thule Group has expanded its portfolio to include products such as backpacks, luggage, and child-related items like jogging strollers. With its headquarters in Malmö, Sweden, Thule Group has a broad geographic presence, distributing products to markets globally. The company's strategic positioning is strengthened by its focus on high-quality design and functionality, catering to consumers who value active and outdoor lifestyles.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.