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Viaplay Group AB is a Swedish entertainment company operating primarily in the media and streaming industry. The company offers a subscription-based video-on-demand service, Viaplay, which provides a wide range of content including films, series, documentaries, and live sports. Founded in 2007, the company initially focused on the Nordic market but has gradually expanded its services to other regions in Europe. Headquartered in Stockholm, Sweden, Viaplay Group has strategically positioned itself with localized content and exclusive sports broadcasting rights, providing a competitive edge in the rapidly growing streaming market.

Cisco Systems is the largest provider of networking equipment in the world and one of the largest software companies in the world. Its largest businesses are selling networking hardware and software (where it has leading market shares) and cybersecurity software such as firewalls. It also has collaboration products, like its Webex suite, and observability tools. It primarily outsources its manufacturing to third parties and has a large sales and marketing staff-25,000 strong across 90 countries. Overall, Cisco employs 80,000 people and sells its products globally.