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YOC AG is a European firm specializing in digital advertising technology and services. The company focuses on enhancing the effectiveness of mobile advertising by providing programmatic advertising solutions, which optimize ad placements and engagement for publishers and advertisers. Founded in 2001 and headquartered in Berlin, Germany, YOC AG operates primarily within the European market, with additional presence through subsidiaries. The company's strategic technology includes its YOC Hub and VIS.X platforms, designed to streamline ad delivery and improve user experience across mobile devices. This focus on innovative tech solutions serves as a competitive advantage in the ad-tech industry.

Microsoft sells productivity, security, business, and developer software alongside Azure cloud infrastructure and platform services. Commercial customers pay through subscriptions, software licenses, and usage charges. Consumer businesses include Windows, Xbox, and advertising. Beginning in fiscal 2027, Microsoft reports two segments: agents and infra, containing its commercial software and cloud businesses, and devices and consumer.