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ALSO Holding AG is a Swiss company operating in the information and communications technology (ICT) distribution industry. The company provides a wide range of ICT products and solutions, including hardware, software, and services to resellers, retailers, and other customers. Founded in 1984, ALSO has developed a broad geographic footprint across Europe with a presence in more than 20 countries. Its business segments include Supply, Solutions, and Service, providing comprehensive distribution services and managed services. The company's strategic positioning is strengthened by its multi-vertical approach, offering tailored solutions to different segments of the ICT market.

Dell Technologies is a broad information technology vendor, primarily supplying hardware to enterprises. It focuses on premium and commercial personal computers, as well as enterprise on-premises data center hardware. It holds top-three shares in its core markets of personal computers, peripheral displays, mainstream servers, and external storage. Dell has a robust ecosystem of component and assembly partners and also relies heavily on channel partners to fulfill its sales.