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Dutch Bros is the third-largest specialty coffee chain in the US, generating $2.2 billion in systemwide sales across 1,136 stores in 2025. The firm derives the bulk of its revenue from selling coffee, energy drinks, and other beverages to customers at its company-owned units, which account for 92% of total revenue. The remainder is derived from royalties, fees, and product sales to franchisees (32% of the shop mix) as well as license fees from the sale of branded products. Dutch Bros' model emphasizes friendly service and speed at its predominantly drive-thru locations, mainly in the Western and Southern US regions.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 300 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.