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Logitech International S.A. is a multinational technology company that specializes in designing and producing hardware and software products. The company operates primarily in the consumer electronics and computer peripherals industry. Key products include keyboards, mice, tablet accessories, webcams, video conferencing solutions, and other interface devices, as well as gaming peripherals under its Logitech G brand. Founded in 1981, Logitech is headquartered in Lausanne, Switzerland, and Newark, California, USA, reflecting its dual Swiss-American identity. The company's strategic positioning is bolstered by its broad portfolio of essential computing accessories and its significant emphasis on innovation and user-centric design. Logitech's geographic footprint spans numerous countries, making it a recognizable name in both consumer and enterprise markets.

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.