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The Magnum Ice Cream Co., spun off from Unilever, manufactures and sells a broad portfolio of ice cream brands. The company is a global category leader, operating in 80 countries with around 21% market share. TMICC owns four of the world's five largest ice cream brands: Heartbrand (an umbrella brand with numerous well-known subbrands, which constitutes around 35% of sales), Magnum (23%), Ben & Jerry's (14%), and Cornetto (9%). The business generates about 65% of its revenue in developed markets, with the balance coming from emerging markets.

Amazon.com operates an online marketplace, sells merchandise directly, and provides fulfillment and advertising services to merchants and brands. Prime combines delivery benefits with digital content to encourage repeat purchases. Amazon Web Services supplies computing, storage, databases, and artificial intelligence services. The company reports North America, international, and AWS segments; advertising and subscriptions are included within the geographic segments. AWS accounts for roughly one-fifth of revenue and the majority of operating income.