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Rusta AB is a Swedish retail company specializing in home and leisure products, including home decoration, consumables, seasonal items, and DIY goods. Founded in 1986 by Anders Forsgren and Bengt-Olov Forssell, the company operates over 220 stores across Sweden, Norway, Finland, and Germany, complemented by online sales channels in Sweden and Finland. Rusta's product range encompasses furniture, textiles, lighting, appliances, garden supplies, and beauty products. Headquartered in Upplands Väsby, Sweden, Rusta employs more than 4,800 people. The company emphasizes offering a wide but curated assortment of quality products at low prices, aiming to cater to value-conscious consumers.

Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.