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Teads Holding Co is an omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. It operates a two-sided marketplace, which creates a scaled end-to-end advertising solution. The company has direct relationships with both advertisers, including various international brands, agency holding companies, and small-to-medium-sized businesses, and media owners spanning premium publishers to connected TV (CTV), application developers, and other existing and emerging content platforms. The firm generates revenue from advertisers purchasing media owner inventory through its platform.

Microsoft develops and licenses consumer and enterprise software. It is known for its Windows operating systems and Office productivity suite. The company is organized into three equally sized broad segments: productivity and business processes (legacy Microsoft Office, cloud-based Office 365, Exchange, SharePoint, Skype, LinkedIn, Dynamics), intelligence cloud (infrastructure- and platform-as-a-service offerings Azure, Windows Server OS, SQL Server), and more personal computing (Windows Client, Xbox, Bing search, display advertising, and Surface laptops, tablets, and desktops).