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Synsam AB is a Nordic company specializing in optical retail services, operating within the healthcare and consumer goods industry. The company offers a wide range of eyewear products, including prescription glasses, sunglasses, and contact lenses, as well as eye examinations and vision care services. Founded in 1968, Synsam has established a significant presence with numerous retail stores across countries such as Sweden, Norway, Denmark, Finland, and Iceland. Headquartered in Stockholm, Sweden, Synsam emphasizes customer-centric service and quality products. The company benefits from strategic positioning within the Nordic region and continues to expand its offerings and store locations to enhance its market reach.

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.