Synsam AB/Skr SYNSAM

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About Synsam AB

Synsam AB is a Nordic company specializing in optical retail services, operating within the healthcare and consumer goods industry. The company offers a wide range of eyewear products, including prescription glasses, sunglasses, and contact lenses, as well as eye examinations and vision care services. Founded in 1968, Synsam has established a significant presence with numerous retail stores across countries such as Sweden, Norway, Denmark, Finland, and Iceland. Headquartered in Stockholm, Sweden, Synsam emphasizes customer-centric service and quality products. The company benefits from strategic positioning within the Nordic region and continues to expand its offerings and store locations to enhance its market reach.
Ticker
Skr SYNSAM
Primary listing
XSTO
Employees
5,600
Headquarters
Stockholm, Sweden

Synsam AB Metrics

BasicAdvanced
kr 7.6B
13.38
kr 4.03
0.33
kr 1.80
3.34%

Bulls say / Bears say

Subscription-driven top-line strength: Q2 net sales rose 11.3% y/y to SEK 2.05 bn, with organic growth of 9.8% driven by a 16.6% increase in spectacles subscriptions to approximately 931 000 customers (Reuters).
Improved per-share profitability: Q1 earnings per share rose to SEK 0.92 from SEK 0.60 y/y, reflecting margin expansion and efficient cost management (Reuters).
Robust EBITDA metrics: Q1 EBIT increased to SEK 186 m, representing a 10.4% margin, underscoring operational leverage in a challenging retail environment (Reuters).
Decelerating organic growth: Q1 organic sales growth slowed to 5.6% from 12.8% a year earlier, highlighting waning momentum in core markets (Interim report Q1 2026).
Tepid traditional retail performance: Non-subscription cash sales grew just 1.0% in Q1, revealing over-reliance on subscription revenue and exposed vulnerability in the cash segment (Interim report Q1 2026).
Elevated leverage: Net debt remained high at SEK 2.864 bn at end-Q1 and increased due to share buy-backs, potentially limiting financial flexibility (Interim report Q1 2026).
Data summarised monthly by Lightyear AI. Last updated on 21 Aug 2026.

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Market data provided by CBOE Europe and Deutsche Börse.