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Viking Holdings Ltd is a travel company, with a fleet of 92 small ships, which view as floating hotels. It offers travel experiences on all seven continents in all three categories of the cruise industry river, ocean, and expedition cruising. The Group defines its products based on the type of cruise offering and language of the cruise service. The River segment provides river cruises outside the United States to English-speaking passengers. The Ocean segment offers ocean cruises to English-speaking passengers. Other include operating segments that are not individually reportable, consisting of expedition cruises for English-speaking passengers (Expedition), Mississippi River cruises for English-speaking passengers, and Viking China, which includes cruises for Mandarin.

LVMH Moet Hennessy Louis Vuitton is a global conglomerate based in Paris, France, operating in the luxury goods industry. The company is known for its extensive portfolio of high-end brands across various sectors, including fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Key brands under its umbrella include Louis Vuitton, Moet & Chandon, and Hennessy. Founded in 1987 through the merger of Louis Vuitton with Moet Hennessy, LVMH has established a strong international presence, leveraging its brand heritage and exclusivity as strategic advantages. The group's diverse product offerings and widespread geographic reach underscore its significant influence in the luxury sector.