AppLovin/$APP

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1D1W1MYTD1Y5YMAX

About AppLovin

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Ticker

$APP

Sector

Software & Cloud Services
Primary listing

Employees

1,548

AppLovin Metrics

BasicAdvanced
$213B
89.52
$7.03
2.44
-

What the Analysts think about AppLovin

Analyst ratings (Buy, Hold, Sell) for AppLovin stock.

Bulls say / Bears say

Selling its mobile games studio to Tripledot Studios for around $800 million gives the company cash to reinvest in higher-margin core ad tech services, increasing strategic focus and financial flexibility. (Reuters)
Submitting a bid for TikTok’s non-China assets shows management’s drive to acquire a large user base and significant advertising inventory, which could diversify revenue and strengthen the company’s market position. (Reuters)
The unsolicited $17.54 billion all-stock offer to acquire Unity Software highlights strong M&A potential and up to $700 million in expected annual cost synergies, demonstrating the company’s ability to execute transformative deals. (Reuters)
An SEC investigation into data-collection practices, prompted by whistleblower and short-seller reports, introduces regulatory and reputational risks that could lead to fines or operational restrictions. (Reuters)
The proposed Unity acquisition would require a substantial stock issuance at a modest 18% premium, increasing the risk of significant dilution and potential value erosion if the deal fails. (Reuters)
Reduction in sales guidance amid macroeconomic challenges—such as ad spend volatility caused by inflation and a slowdown following COVID-19 restrictions—highlights risk of revenue growth slowing. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.

AppLovin Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

AppLovin Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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