AppLovin/$APP

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About AppLovin

AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is Axon 2, an ad optimizer within the DSP that lets advertisers place ads based on specified return thresholds.
Ticker
$APP
Sector
Communication
Primary listing
NASDAQ
Employees
887

AppLovin Metrics

BasicAdvanced
$90B
20.62
$13.01
2.49
-

What the Analysts think about AppLovin

Analyst ratings (Buy, Hold, Sell) for AppLovin stock.
Analyst projections of the future price of AppLovin stock.

Bulls say / Bears say

AppLovin delivered 53% year-on-year revenue growth and an adjusted EBITDA margin of about 84% in Q2. Its Q3 forecast calls for 46%-48% revenue growth, suggesting that the business remains one of the fastest-growing large advertising platforms despite the recent pause. (AppLovin)
Consumer advertiser spend reached 28% above Q4 2025 levels, even though Q2 is normally a softer seasonal period. Opening AppLovin Ads to all businesses gives this newer, non-gaming market more room to diversify growth beyond mobile games. (EBC Financial Group, AppLovin)
The company generated $863 million of free cash flow in Q2, held roughly 0.1 times net leverage, and repurchased $551 million of shares. This financial strength gives it scope to keep investing in AXON while returning capital to shareholders. (AppLovin)
Q2 revenue grew 53% but missed consensus, and management said the pace of meaningful AXON model improvement was lighter than normal. Q3 guidance still implies slower year-on-year growth, so investors need proof that the pause was temporary rather than the start of a structural slowdown. (Trefis, AppLovin)
Fresh channel checks suggest MAX’s market-share gains and share of wallet have stalled at already high levels. If that signals a functional ceiling, competition could limit future growth and put pressure on AppLovin’s net revenue spreads. (EBC Financial Group)
A new securities class action alleges that AppLovin overstated the reliability of its AI model improvements and delayed generative-AI video functionality. The allegations are unproven, but the case could add legal costs and undermine confidence in the AXON growth story. (PR Newswire)
Data summarised monthly by Lightyear AI. Last updated on 29 Sept 2026.

AppLovin Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

AppLovin Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing AppLovin

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