AppLovin/$APP
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About AppLovin
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Ticker
$APP
Sector
Primary listing
Industry
Software
Headquarters
Employees
1,548
ISIN
US03831W1080
Website
AppLovin Metrics
BasicAdvanced
$115B
61.25
$5.53
2.39
-
Price and volume
Market cap
$115B
Beta
2.39
52-week high
$525.15
52-week low
$60.67
Average daily volume
5.8M
Financial strength
Current ratio
1.68
Quick ratio
1.511
Long term debt to equity
609.982
Total debt to equity
644.739
Interest coverage (TTM)
8.06%
Profitability
EBITDA (TTM)
2,802.083
Gross margin (TTM)
77.72%
Net profit margin (TTM)
37.39%
Operating margin (TTM)
46.60%
Effective tax rate (TTM)
0.33%
Revenue per employee (TTM)
$3,320,000
Management effectiveness
Return on assets (TTM)
27.27%
Return on equity (TTM)
287.51%
Valuation
Price to earnings (TTM)
61.253
Price to revenue (TTM)
22.296
Price to book
199.22
Price to tangible book (TTM)
-59.72
Price to free cash flow (TTM)
45.197
Free cash flow yield (TTM)
2.21%
Free cash flow per share (TTM)
749.61%
Growth
Revenue change (TTM)
41.63%
Earnings per share change (TTM)
232.19%
3-year revenue growth (CAGR)
22.19%
3-year earnings per share growth (CAGR)
201.60%
What the Analysts think about AppLovin
Analyst ratings (Buy, Hold, Sell) for AppLovin stock.
Bulls say / Bears say
AppLovin's Q1 2025 ad revenue rose 71% year-over-year to $1.16 billion, with Axon 2.0 boosting monetization efficiency. (Seeking Alpha)
The company divested its gaming division for $900 million to focus solely on its high-margin advertising business. (Seeking Alpha)
AppLovin's stock surged 12% after Q1 sales beat, rising 40% year-over-year to $1.48 billion, and EPS crushed estimates. (Benzinga)
AppLovin shares dropped 16% after Edgewater Research issued a cautious report, citing a decelerating mobile gaming sector and rising competition from Meta Platforms and Alphabet. (MLQ.ai)
The company faces scrutiny from short sellers, which could impact investor confidence. (GuruFocus)
AppLovin's debt-to-equity ratio stands notably higher than the industry average, reaching 4.64, indicating a heavier reliance on borrowed funds and raising concerns about financial leverage. (Markets Insider)
Data summarised monthly by Lightyear AI. Last updated on 23 Jun 2025.
AppLovin Financial Performance
Revenues and expenses
AppLovin Earnings Performance
Company profitability
AppLovin News
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FAQs
What’s the current market cap for AppLovin stock?
AppLovin (APP) has a market cap of $115B as of June 26, 2025.
What is the P/E ratio for AppLovin stock?
The price to earnings (P/E) ratio for AppLovin (APP) stock is 61.25 as of June 26, 2025.
Does AppLovin stock pay dividends?
No, AppLovin (APP) stock does not pay dividends to its shareholders as of June 26, 2025.
When is the next AppLovin dividend payment date?
AppLovin (APP) stock does not pay dividends to its shareholders.
What is the beta indicator for AppLovin?
AppLovin (APP) has a beta rating of 2.39. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.