AppLovin/$APP

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About AppLovin

AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max, and gaming studios, which develop mobile games. AppLovin announced in February 2025 its plans to divest from the lower-margin gaming studios to focus exclusively on the ad tech platform. AppLovin's primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Ticker

$APP
Primary listing

Industry

Software

Employees

1,548

ISIN

US03831W1080

AppLovin Metrics

BasicAdvanced
$115B
61.25
$5.53
2.39
-

What the Analysts think about AppLovin

Analyst ratings (Buy, Hold, Sell) for AppLovin stock.

Bulls say / Bears say

AppLovin's Q1 2025 ad revenue rose 71% year-over-year to $1.16 billion, with Axon 2.0 boosting monetization efficiency. (Seeking Alpha)
The company divested its gaming division for $900 million to focus solely on its high-margin advertising business. (Seeking Alpha)
AppLovin's stock surged 12% after Q1 sales beat, rising 40% year-over-year to $1.48 billion, and EPS crushed estimates. (Benzinga)
AppLovin shares dropped 16% after Edgewater Research issued a cautious report, citing a decelerating mobile gaming sector and rising competition from Meta Platforms and Alphabet. (MLQ.ai)
The company faces scrutiny from short sellers, which could impact investor confidence. (GuruFocus)
AppLovin's debt-to-equity ratio stands notably higher than the industry average, reaching 4.64, indicating a heavier reliance on borrowed funds and raising concerns about financial leverage. (Markets Insider)
Data summarised monthly by Lightyear AI. Last updated on 23 Jun 2025.

AppLovin Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

AppLovin Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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