AppLovin/$APP
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About AppLovin
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.
Ticker
$APP
Sector
Software & Cloud Services
Primary listing
Employees
1,548
Headquarters
Website
AppLovin Metrics
BasicAdvanced
$212B
89.16
$7.03
2.44
-
Price and volume
Market cap
$212B
Beta
2.44
52-week high
$745.61
52-week low
$158.33
Average daily volume
8.4M
Financial strength
Current ratio
2.736
Quick ratio
2.536
Long term debt to equity
300.821
Total debt to equity
300.821
Interest coverage (TTM)
10.66%
Profitability
EBITDA (TTM)
3,430.494
Gross margin (TTM)
78.61%
Net profit margin (TTM)
42.34%
Operating margin (TTM)
50.96%
Effective tax rate (TTM)
4.93%
Revenue per employee (TTM)
$3,710,000
Management effectiveness
Return on assets (TTM)
32.55%
Return on equity (TTM)
253.77%
Valuation
Price to earnings (TTM)
89.161
Price to revenue (TTM)
36.996
Price to book
181.95
Price to tangible book (TTM)
-258.86
Price to free cash flow (TTM)
73.316
Free cash flow yield (TTM)
1.36%
Free cash flow per share (TTM)
8.55
Growth
Revenue change (TTM)
78.91%
Earnings per share change (TTM)
198.85%
3-year revenue growth (CAGR)
25.22%
3-year earnings per share growth (CAGR)
188.11%
What the Analysts think about AppLovin
Analyst ratings (Buy, Hold, Sell) for AppLovin stock.
Bulls say / Bears say
Selling its mobile games studio to Tripledot Studios for around $800 million gives the company cash to reinvest in higher-margin core ad tech services, increasing strategic focus and financial flexibility. (Reuters)
Submitting a bid for TikTok’s non-China assets shows management’s drive to acquire a large user base and significant advertising inventory, which could diversify revenue and strengthen the company’s market position. (Reuters)
The unsolicited $17.54 billion all-stock offer to acquire Unity Software highlights strong M&A potential and up to $700 million in expected annual cost synergies, demonstrating the company’s ability to execute transformative deals. (Reuters)
An SEC investigation into data-collection practices, prompted by whistleblower and short-seller reports, introduces regulatory and reputational risks that could lead to fines or operational restrictions. (Reuters)
The proposed Unity acquisition would require a substantial stock issuance at a modest 18% premium, increasing the risk of significant dilution and potential value erosion if the deal fails. (Reuters)
Reduction in sales guidance amid macroeconomic challenges—such as ad spend volatility caused by inflation and a slowdown following COVID-19 restrictions—highlights risk of revenue growth slowing. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.
AppLovin Financial Performance
Revenues and expenses
AppLovin Earnings Performance
Company profitability
AppLovin News
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Upcoming events
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FAQs
What’s the current market cap for AppLovin stock?
AppLovin (APP) has a market cap of $212B as of October 30, 2025.
What is the P/E ratio for AppLovin stock?
The price to earnings (P/E) ratio for AppLovin (APP) stock is 89.16 as of October 30, 2025.
Does AppLovin stock pay dividends?
No, AppLovin (APP) stock does not pay dividends to its shareholders as of October 30, 2025.
When is the next AppLovin dividend payment date?
AppLovin (APP) stock does not pay dividends to its shareholders.
What is the beta indicator for AppLovin?
AppLovin (APP) has a beta rating of 2.44. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.