ASOS/£ASC

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About ASOS

ASOS, ticker ASC, is a British online fashion and cosmetic retailer primarily aimed at young adults. Founded in 2000 in London, the company offers a range of products under its own label as well as a variety of other brands. Operating in the retail sector, ASOS sells a wide array of fashion items for both genders along with beauty products through their online platform.
Ticker
£ASC
Primary listing
LSE
Employees
2,800

ASOS Metrics

BasicAdvanced
£496M
-
-£1.93
2.27
-

What the Analysts think about ASOS

Analyst ratings (Buy, Hold, Sell) for ASOS stock.
Analyst projections of the future price of ASOS stock.

Bulls say / Bears say

The operating recovery is becoming measurable: H1 adjusted EBITDA rose 51% to £64m, while adjusted gross margin increased 330 basis points to 48.5%. Lower returns, better stock and more than 10% lower fixed costs suggest the improvement is not solely from cutting sales. (ASOS plc, Retail Gazette)
There are early signs that customer demand is stabilising in the most important parts of the business. New customers in the top four markets grew 2% in H1 and rose 9% in March, while UK and womenswear trends outperformed the wider group. (Reuters, FashionNetwork)
The balance sheet has gained more room for the turnaround. ASOS extended debt maturities through refinancing, added an undrawn £87.5m delayed-draw facility, repaid its 2026 convertible bond and is using fulfilment-centre disposals to reduce debt and annual occupancy costs. (ASOS plc, ASOS (ASC) Agrees £67.5 Million Sale of Lichfield Fulfilment Centre to M&S)
The turnaround has not yet restored sales momentum: H1 GMV fell 9%, adjusted revenue fell 14% and active customers fell 9%. ASOS is still relying on margin gains while its customer base and top line shrink. (Reuters, HL)
Cash generation and leverage remain a risk. H1 free cash flow was a £92.6m outflow, net debt excluding leases rose to about £295m, and the group remains loss-making at the statutory level. (ASOS plc, HL)
ASOS faces persistent pressure from cheaper online rivals while tariffs and Middle East-related freight disruption add cost and delivery risk. These forces could limit pricing power and make the improved margins difficult to sustain. (Reuters, Retail Gazette)
Data summarised monthly by Lightyear AI. Last updated on 15 Sept 2026.

ASOS Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

ASOS Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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Market data provided by London Stock Exchange, through Infront.