Bally's Corporation/$BALY

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About Bally's Corporation

Ballys Corp is a gaming, hospitality, and entertainment company with a portfolio of casinos and resorts and a growing omnichannel presence. It provides customers with physical and interactive entertainment and gaming experiences, including traditional casino offerings, iGaming, online bingo, sportsbook, and free-to-play (F2P) games. The company owns and operates, several casinos across the United States, one golf course in New York, one horse racetrack in Colorado, and Aspers Casino in the United Kingdom. Its Interactive International division, an interactive gaming operator concentrated in Europe, operates a lottery management and services business. The company's reportable segments are Casinos and Resorts, which derive key revenue, International Interactive and North America Interactive.

Ticker

$BALY

Primary listing

NYSE

Employees

10,000

BALY Metrics

BasicAdvanced
$592M
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-$10.84
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Bulls say / Bears say

The €2.7 billion cash-and-stock deal with Intralot for Bally’s International Interactive unit generates substantial proceeds, enhancing liquidity, reducing debt, and letting management refocus on its core U.S. casinos and resorts business.
By putting together a A$300 million rescue of Star Entertainment, Bally’s is set to acquire roughly 56% ownership in Australia’s second-largest casino company, accelerating its global expansion and diversifying revenue in new markets.
Investor confidence in Bally’s strategy is clear from a near 20% jump in its share price after the Intralot deal was announced, signaling market support for management’s asset reallocation efforts.
Star’s A$300 million rescue package is subject to probity and suitability investigations in New South Wales and Queensland, posing substantial regulatory approval risks and the potential for significant delays before Bally’s can take control.
Bally’s exposure to Star Entertainment entails considerable liquidity risk, since the Australian operator had just a week’s cash on hand before Bally’s intervened—raising the risk of further capital requirements or asset write-downs if the recovery fails.
Selling Bally’s International Interactive unit to Intralot for €2.7 billion forfeits access to the fast-growing UK online gaming market, which may cap future digital growth and heighten dependency on physical casino operations.
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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