Société BIC SA/€BB

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About Société BIC SA

Société BIC SA is a French company headquartered in Clichy, France, specializing in the manufacture and sale of consumer products in stationery, lighters, and shavers. Established in 1944 by Marcel Bich, BIC has become known for its simple, functional items including ballpoint pens, disposable razors, and pocket lighters. The company's products are distributed in over 160 countries, emphasizing a global footprint. BIC distinguishes itself through its focus on high-volume manufacturing, which allows for competitive pricing and efficiency. The brand's ubiquitous presence and emphasis on practicality contribute significantly to its market resilience and consumer recognition.
Ticker
€BB
Sector
Business services
Primary listing
PAR
Employees
9,224
Headquarters
Clichy, France

Société BIC SA Metrics

BasicAdvanced
€2.7B
23.52
€2.87
-0.03
€2.40
3.56%

Bulls say / Bears say

BIC reported positive H1 2026 organic growth of 1.7%, with contributions from all major categories and regions, and upgraded its full-year outlook to modest organic growth, an adjusted EBIT margin slightly above 14%, and stable free cash flow. (BIC H1 2026 Results)
Underlying profitability and liquidity improved: H1 adjusted EBIT rose 12.6% to €166 million, adjusted EPS increased 20% to €2.81, free cash flow recovered to €64 million from negative €14 million, and net cash reached €189 million. (BIC H1 2026 Results)
The 2030 strategic roadmap targets roughly 3% annual organic sales growth, an adjusted EBIT margin above 15.5%, free cash flow above €250 million, and cumulative free cash flow of €900–950 million; Tangle Teezer also delivered 16% organic growth in H1 2026, offering a higher-growth premium platform. (BIC 2026 Strategic Update)
H1 2026 reported sales fell 3.5% to €1.04 billion because of unfavorable currency and portfolio effects, while management warned that the second half would be more challenging and guided only to modest organic growth for 2026. (BIC H1 2026 Results)
The improvement in profitability was partly helped by a non-recurring €15 million-equivalent benefit from U.S. tariff refunds, which contributed 1.5 percentage points to the adjusted EBIT margin; excluding that benefit, the margin was 14.5%. (BIC H1 2026 Results)
Execution risk remains material: BIC’s new strategy requires approximately €100 million of operating-expense investment in 2027–2028 to pursue €80 million of recurring annual savings by 2030, alongside an ambitious 3% organic sales CAGR target. (BIC 2026 Strategic Update)
Data summarised monthly by Lightyear AI. Last updated on 11 Sept 2026.

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Market data provided by CBOE Europe and Deutsche Börse.