Société BIC SA/€BB

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About Société BIC SA

Société BIC SA is a French company headquartered in Clichy, France, specializing in the manufacture and sale of consumer products in stationery, lighters, and shavers. Established in 1944 by Marcel Bich, BIC has become known for its simple, functional items including ballpoint pens, disposable razors, and pocket lighters. The company's products are distributed in over 160 countries, emphasizing a global footprint. BIC distinguishes itself through its focus on high-volume manufacturing, which allows for competitive pricing and efficiency. The brand's ubiquitous presence and emphasis on practicality contribute significantly to its market resilience and consumer recognition.

Ticker

€BB

Sector

Business services

Primary listing

PAR

Employees

10,192
Headquarters

Société BIC SA Metrics

BasicAdvanced
€2.2B
12.69
€4.23
0.18
€3.08
5.74%

Bulls say / Bears say

Blade Excellence momentum: In Q4 2024, net sales in the Blade Excellence division increased by 6.7% at constant currency (excluding Argentina). Full-year 2024 sales rose 5.0%, and the division's adjusted EBIT margin reached 18.5%, indicating strong consumer interest in premium shavers despite inflation (Nasdaq).
Robust free cash flow: Full-year 2024 free cash flow was €270.8 million, a 9% increase year-on-year, surpassing the Horizon Plan target and providing solid liquidity for dividends, share repurchases, and strategic M&A activity (Nasdaq).
Tangle Teezer synergies: In Q1 2025, Blade Excellence division net sales grew by 11.0% at constant currency, boosted by robust double-digit growth from the integrated Tangle Teezer haircare brand, showing effective acquisition integration (Nasdaq).
Guidance cut: 2025 net sales growth has been reduced to 0–3% from 4–6%, and the adjusted EBIT margin guidance is lowered to approximately 15.0% from 15.6%, reflecting continued macroeconomic challenges and uncertainty related to tariffs (Reuters).
Margin compression: Adjusted EBIT margin for H1 2025 fell to 13.7% compared to 14.9% in H1 2024, while free cash flow moved to –€14 million from +€37 million a year prior, pointing to pressure on margins and strain on working capital (GlobeNewswire).
Q1 sales decline: Net sales for Q1 2025 fell by 7.0% at constant currency to €478 million, missing market expectations and highlighting weak consumer demand in the main stationery and lighter businesses (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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