Better Collective A/S/Skr BETCO
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Capital at risk
About Better Collective A/S
Better Collective A/S is a company specializing in iGaming affiliate marketing, with a focus on sports betting and online gaming industries. It develops digital platforms that provide betting tips, bookmaker information, and analytics, aimed at enhancing users' betting experiences. Founded in 2004, the company has expanded its operations to cover various European markets and beyond, with headquarters in Copenhagen, Denmark. Better Collective is known for its strategic acquisitions that enhance its content offerings and expand its market reach. Its competitive strength lies in leveraging data-driven strategies to enhance user engagement and partnerships with prominent betting operators.
- Ticker
- Skr BETCO
- Sector
- Consumer Discretionary
- Primary listing
- XSTO
- Employees
- 1,559
- Headquarters
- Copenhagen, Denmark
- Website
- bettercollective.com
BETCO Metrics
BasicAdvanced
kr 6.5B
20.52
kr 5.55
0.52
-
Price and volume
Market cap
kr 6.5B
Beta
0.52
52-week high
kr 148.70
52-week low
kr 104.30
Average daily volume
106K
Financial strength
Current ratio
1.593
Quick ratio
1.513
Long term debt to equity
0.47
Total debt to equity
0.508
Interest coverage (TTM)
8.76%
Profitability
EBITDA (TTM)
1,188.997
Gross margin (TTM)
40.87%
Net profit margin (TTM)
8.68%
Operating margin (TTM)
19.45%
Effective tax rate (TTM)
31.75%
Revenue per employee (TTM)
kr 2,481,750
Management effectiveness
Return on assets (TTM)
3.86%
Return on equity (TTM)
4.70%
Valuation
Price to earnings (TTM)
20.518
Price to revenue (TTM)
1.782
Price to book
9.68
Price to tangible book (TTM)
-19.07
Price to free cash flow (TTM)
16.109
Free cash flow yield (TTM)
6.21%
Free cash flow per share (TTM)
7.064
Growth
Revenue change (TTM)
1.90%
Earnings per share change (TTM)
25.73%
3-year revenue growth (CAGR)
3.71%
3-year earnings per share growth (CAGR)
-21.10%
Bulls say / Bears say
Better Collective is showing strong operating momentum. Q2 revenue rose 9%, EBITDA before special items increased 20% to €27 million, cash flow from operations rose 59%, and management maintained its 2026 growth guidance. (Better Collective)
North America is becoming a more profitable growth engine. Q2 regional revenue increased 35%, the EBITDA margin improved from 5% to 26%, and revenue-share income rose 49% as talent-led media and prediction markets added new monetisation channels. (Gaming.net, Better Collective)
The Yahoo Sports partnership could widen Better Collective’s distribution beyond its own sites. Yahoo is integrating its betting data, technology and Action Network content across products reaching more than 100 million monthly visitors, creating a potential route to greater audience engagement and partner revenue. (MarketScreener)
Regulation is already reducing earnings. The UK Remote Gaming Duty increase and Brazilian changes cut roughly €2 million each from Q2 revenue, and management expects about an €8 million EBITDA hit across 2026. (Gaming.net)
Some of the recent growth may be hard to repeat. The FIFA World Cup boosted acquisition, while prediction-market growth is largely CPA-based and faces rising competition; customer retention will be important after the event-driven uplift fades. (PMPMedia.io, Better Collective)
The balance sheet still leaves the shares sensitive to an earnings setback. Net debt was about €253 million, or 2.31 times EBITDA, while the company plans €40 million of buybacks, so weaker trading could limit financial flexibility. (Better Collective)
Data summarised monthly by Lightyear AI. Last updated on 19 Sept 2026.
Upcoming events
No upcoming events
Funds containing BETCO
AllEURGBPUSD
Fund name | Fund size | Skr BETCO weighting |
|---|---|---|
Xtrackers MSCI Europe Small Cap€DX2J | €3.2B | 0.02% |
Xtrackers MSCI Europe Small Cap£XXSC | £2.8B | 0.02% |
iShares MSCI World Small Cap$WSML | $9B | 0.01% |
iShares MSCI World Small Cap€IUSN | €7.8B | 0.01% |
iShares MSCI World Small Cap£WLDS | £6.7B | 0.01% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.