Bread Financial Holdings/$BFH

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About Bread Financial Holdings

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Ticker

$BFH
Sector

Primary listing

NYSE

Employees

6,000

BFH Metrics

BasicAdvanced
$2.9B
6.57
$9.68
1.32
$0.84
1.32%

What the Analysts think about BFH

Analyst ratings (Buy, Hold, Sell) for Bread Financial Holdings stock.

Bulls say / Bears say

Bread Financial delivered third-quarter EPS of $4.02, surpassing the Zacks consensus estimate of $2.11 by over 90%, driven by strong credit sales and disciplined expense management (Associated Press).
The company’s credit quality improved with its net loss rate declining to 8.0% and its delinquency rate falling to 5.7% year-over-year as of May 31, 2025, demonstrating effective risk management amid a challenging macroeconomic backdrop (GlobeNewswire).
Keefe, Bruyette & Woods maintained an Outperform rating and an average price target of $71.79, implying roughly 30.8% upside from current levels, reflecting confidence in Bread Financial’s strategic initiatives and near-term earnings potential (Nasdaq).
BFH shares have declined by 9.7% year-to-date, underperforming both the S&P 600 and its Finance-Card/Payment Processing peers, reflecting lingering investor skepticism over the company’s growth prospects (CNBC).
Bread Financial carries a highly leveraged balance sheet with a debt-to-equity ratio of 554.86%, which may amplify funding-cost pressures amid a rising interest-rate environment (CNBC).
Average credit card and other loans fell by 1% year-over-year as of May 31, 2025, indicating softer consumer spending and potential headwinds to loan‐book growth (GlobeNewswire).
Data summarised monthly by Lightyear AI. Last updated on 9 Nov 2025.

BFH Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

BFH Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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