BHG Group AB/Skr BHG

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About BHG Group AB

BHG Group AB operates in the e-commerce sector, focusing on home improvement and furnishings. The company provides a range of products through its online platforms, offering items such as furniture, décor, and building materials. Headquartered in Malmö, Sweden, BHG Group has built a strong presence in the Nordic region and extends its reach across Europe. The company's strategic positioning is enhanced by its comprehensive digital platforms and value-added services, catering to both consumers and professionals in the home improvement industry.
Ticker
Skr BHG
Primary listing
XSTO
Employees
1,751
Headquarters
Malmö, Sweden

BHG Group AB Metrics

BasicAdvanced
kr 3.5B
39.94
kr 0.49
1.82
-

Bulls say / Bears say

Organic growth accelerated to 9.6% in Q2, with sales rising across BHG’s business areas and major markets. Adjusted EBIT also increased year on year, suggesting the recovery is reaching both sales and profits. (Inderes)
The balance sheet is strengthening: net debt fell to SEK 935 million and leverage dropped to 2.0 times EBITDA from 3.0 times a year earlier. Q2 operating cash flow was SEK 339 million, giving BHG more room to fund its plans. (Inderes)
The Hillerstorp brand gives BHG an established name in outdoor furniture to sell through its existing online channels. The company says the deal should strengthen a core category and expand its proprietary-brand range. (Inderes, MIDAQ)
Q2 adjusted EBIT was SEK 134 million, well below analysts’ SEK 161 million expectation, while the adjusted margin was 4.4% against 5.4% expected. Earnings per share also fell year on year, showing that strong sales growth has not yet delivered the profit performance investors anticipated. (EFN)
The second half may face weaker demand after Sweden reduced its temporary tax deduction for home renovations, alongside difficult comparisons with last year. Higher fuel-related freight charges could add further pressure later in the year. (Placera.se)
BHG’s margin recovery is vulnerable if competitors intensify price cutting. A September analysis flagged rising competition and price pressure as risks to profitability, which could make the company’s margin targets harder to reach. (Placera.se)
Data summarised monthly by Lightyear AI. Last updated on 30 Sept 2026.

BHG Group AB Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

BHG Group AB Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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Market data provided by CBOE Europe and Deutsche Börse.