Baidu/$BIDU
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About Baidu
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Ticker
$BIDU
Sector
Software & Cloud Services
Primary listing
Employees
35,900
Headquarters
Website
Baidu Metrics
BasicAdvanced
$43B
11.30
$10.95
0.34
-
Price and volume
Market cap
$43B
Beta
0.34
52-week high
$124.79
52-week low
$74.71
Average daily volume
5.6M
Financial strength
Current ratio
1.847
Quick ratio
1.6
Long term debt to equity
20.205
Total debt to equity
30.829
Interest coverage (TTM)
6.29%
Profitability
EBITDA (TTM)
4,656.191
Gross margin (TTM)
47.19%
Net profit margin (TTM)
20.97%
Operating margin (TTM)
13.34%
Effective tax rate (TTM)
13.90%
Revenue per employee (TTM)
$520,070
Management effectiveness
Return on assets (TTM)
2.56%
Return on equity (TTM)
9.75%
Valuation
Price to earnings (TTM)
11.3
Price to revenue (TTM)
2.285
Price to book
0.15
Price to tangible book (TTM)
0.19
Price to free cash flow (TTM)
-27.482
Free cash flow yield (TTM)
-3.64%
Free cash flow per share (TTM)
-4.504
Growth
Revenue change (TTM)
-1.48%
Earnings per share change (TTM)
41.81%
3-year revenue growth (CAGR)
2.58%
10-year revenue growth (CAGR)
8.85%
3-year earnings per share growth (CAGR)
28.87%
10-year earnings per share growth (CAGR)
7.75%
What the Analysts think about Baidu
Analyst ratings (Buy, Hold, Sell) for Baidu stock.
Bulls say / Bears say
In Q1 2025, Baidu’s non-online marketing revenue grew 40% year-over-year to 9.4 billion yuan, fueled by strong demand for its AI cloud services (Reuters)
In mid-August 2025, Baidu secured government approval to publicly launch its Ernie Bot chatbot, giving the company an early start in gathering user feedback and rapidly improving its AI model (Reuters)
Baidu’s core online advertising business saw revenue decline 15% year-over-year in Q2 2025, highlighting its reliance on a weakening primary revenue stream amid China’s economic slowdown (Reuters)
Total Q2 2025 revenue of 32.71 billion yuan just missed analysts’ estimate of 32.76 billion yuan, signaling vulnerability to macroeconomic uncertainties (Reuters)
Beijing’s recent push to limit “disorderly competition” in AI through stricter regulation raises the risk of overregulation, which could slow innovation at private companies and impede Baidu’s AI cloud and large language model projects (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 6 Sept 2025.
Baidu Financial Performance
Revenues and expenses
Baidu Earnings Performance
Company profitability
Baidu News
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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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Upcoming events
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FAQs
What’s the current market cap for Baidu stock?
Baidu (BIDU) has a market cap of $43B as of September 17, 2025.
What is the P/E ratio for Baidu stock?
The price to earnings (P/E) ratio for Baidu (BIDU) stock is 11.3 as of September 17, 2025.
Does Baidu stock pay dividends?
No, Baidu (BIDU) stock does not pay dividends to its shareholders as of September 17, 2025.
When is the next Baidu dividend payment date?
Baidu (BIDU) stock does not pay dividends to its shareholders.
What is the beta indicator for Baidu?
Baidu (BIDU) has a beta rating of 0.34. This means that it is less volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 0.5 would mean it moves half as much as the market.