Baidu/$BIDU

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About Baidu

Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

Ticker

$BIDU

Sector

Software & Cloud Services
Primary listing

Employees

35,900
Headquarters

Baidu Metrics

BasicAdvanced
$47B
12.60
$10.95
0.41
-

What the Analysts think about Baidu

Analyst ratings (Buy, Hold, Sell) for Baidu stock.

Bulls say / Bears say

Baidu’s non-online marketing revenue—mainly from its AI Cloud business—jumped 34% year-over-year to RMB 10.0 billion in Q2 2025, signaling successful revenue diversification (Reuters)
Baidu beat profit expectations for Q2 2025, reporting adjusted profit per ADS of 13.58 yuan versus analysts’ consensus of 13.12 yuan, demonstrating operating resilience (Reuters)
Baidu’s Apollo Go autonomous ride-hailing service now fields over 1,000 fully driverless vehicles in 15 cities, with over 11 million total rides, strengthening its position as a global robotaxi leader (Reuters)
Baidu’s online marketing revenue in Q2 2025 fell 15% year-over-year to RMB 16.2 billion, impacted by China's economic slowdown and reduced ad spending by clients (Reuters)
Total revenue declined 4% year-over-year in Q2 2025 to RMB 32.71 billion, missing consensus forecasts and highlighting challenges in Baidu’s core business (Reuters)
Baidu’s adjusted net income dropped 35% year-over-year to ¥6.47 billion in Q2 2025, showing profitability pressure despite efforts to diversify (Barron's)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.

Baidu Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Baidu Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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