Baidu/$BIDU
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About Baidu
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 70% of core revenue from online marketing services from its search engine in 2024. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Ticker
$BIDU
Sector
Software & Cloud Services
Primary listing
Employees
35,900
Headquarters
Website
Baidu Metrics
BasicAdvanced
$41B
10.97
$10.94
0.41
-
Price and volume
Market cap
$41B
Beta
0.41
52-week high
$149.51
52-week low
$74.71
Average daily volume
7.1M
Financial strength
Current ratio
1.847
Quick ratio
1.6
Long term debt to equity
20.205
Total debt to equity
30.829
Interest coverage (TTM)
6.29%
Profitability
EBITDA (TTM)
4,647.909
Gross margin (TTM)
47.19%
Net profit margin (TTM)
20.97%
Operating margin (TTM)
13.34%
Effective tax rate (TTM)
13.90%
Revenue per employee (TTM)
$519,140
Management effectiveness
Return on assets (TTM)
2.56%
Return on equity (TTM)
9.75%
Valuation
Price to earnings (TTM)
10.975
Price to revenue (TTM)
2.219
Price to book
0.15
Price to tangible book (TTM)
0.18
Price to free cash flow (TTM)
-26.69
Free cash flow yield (TTM)
-3.75%
Free cash flow per share (TTM)
-4.496
Growth
Revenue change (TTM)
-1.48%
Earnings per share change (TTM)
41.81%
3-year revenue growth (CAGR)
2.58%
10-year revenue growth (CAGR)
8.85%
3-year earnings per share growth (CAGR)
28.87%
10-year earnings per share growth (CAGR)
7.75%
What the Analysts think about Baidu
Analyst ratings (Buy, Hold, Sell) for Baidu stock.
Bulls say / Bears say
Baidu’s non-online marketing revenue—mainly from its AI Cloud business—jumped 34% year-over-year to RMB 10.0 billion in Q2 2025, signaling successful revenue diversification (Reuters)
Baidu beat profit expectations for Q2 2025, reporting adjusted profit per ADS of 13.58 yuan versus analysts’ consensus of 13.12 yuan, demonstrating operating resilience (Reuters)
Baidu’s Apollo Go autonomous ride-hailing service now fields over 1,000 fully driverless vehicles in 15 cities, with over 11 million total rides, strengthening its position as a global robotaxi leader (Reuters)
Baidu’s online marketing revenue in Q2 2025 fell 15% year-over-year to RMB 16.2 billion, impacted by China's economic slowdown and reduced ad spending by clients (Reuters)
Total revenue declined 4% year-over-year in Q2 2025 to RMB 32.71 billion, missing consensus forecasts and highlighting challenges in Baidu’s core business (Reuters)
Baidu’s adjusted net income dropped 35% year-over-year to ¥6.47 billion in Q2 2025, showing profitability pressure despite efforts to diversify (Barron's)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.
Baidu Financial Performance
Revenues and expenses
Baidu Earnings Performance
Company profitability
Baidu News
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Upcoming events
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FAQs
What’s the current market cap for Baidu stock?
Baidu (BIDU) has a market cap of $41B as of October 20, 2025.
What is the P/E ratio for Baidu stock?
The price to earnings (P/E) ratio for Baidu (BIDU) stock is 10.97 as of October 20, 2025.
Does Baidu stock pay dividends?
No, Baidu (BIDU) stock does not pay dividends to its shareholders as of October 20, 2025.
When is the next Baidu dividend payment date?
Baidu (BIDU) stock does not pay dividends to its shareholders.
What is the beta indicator for Baidu?
Baidu (BIDU) has a beta rating of 0.41. This means that it is less volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 0.5 would mean it moves half as much as the market.