Baidu/$BIDU
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About Baidu
Baidu is the largest internet search engine in China with over 50% share of the search engine market in 2024 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2023. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.
Ticker
$BIDU
Sector
Communication Services
Primary listing
Industry
Interactive Media and Services
Headquarters
Employees
35,900
Website
Baidu Metrics
BasicAdvanced
$30B
8.49
$10.12
0.33
-
Price and volume
Market cap
$30B
Beta
0.33
52-week high
$112.14
52-week low
$74.71
Average daily volume
3.6M
Financial strength
Current ratio
2.288
Quick ratio
1.998
Long term debt to equity
27.635
Total debt to equity
35.182
Interest coverage (TTM)
7.13%
Profitability
EBITDA (TTM)
4,925.316
Gross margin (TTM)
49.13%
Net profit margin (TTM)
19.42%
Operating margin (TTM)
15.21%
Effective tax rate (TTM)
15.35%
Revenue per employee (TTM)
$519,700
Management effectiveness
Return on assets (TTM)
2.93%
Return on equity (TTM)
9.37%
Valuation
Price to earnings (TTM)
8.49
Price to revenue (TTM)
1.597
Price to book
0.11
Price to tangible book (TTM)
0.13
Price to free cash flow (TTM)
-1,982.321
Free cash flow yield (TTM)
-0.05%
Free cash flow per share (TTM)
-0.043
Growth
Revenue change (TTM)
-0.67%
Earnings per share change (TTM)
34.31%
3-year revenue growth (CAGR)
2.42%
10-year revenue growth (CAGR)
9.87%
3-year earnings per share growth (CAGR)
14.67%
10-year earnings per share growth (CAGR)
7.02%
What the Analysts think about Baidu
Analyst ratings (Buy, Hold, Sell) for Baidu stock.
Bulls say / Bears say
Baidu's AI cloud business experienced strong growth, increasing about 42% year over year, indicating robust expansion in this sector. (tipranks.com)
The company returned US$445 million in the first quarter as part of its share repurchase program, reflecting strong capital management. (tipranks.com)
Baidu delivered a strong beat on both revenue and earnings in 1Q25, with AI Cloud standing out—growing 42% year over year and posting margins ahead of key competitors. (tipranks.com)
The decline in advertising revenue is expected to accelerate as the company increases the use of AI search results, potentially impacting overall revenue. (tipranks.com)
Current monetization of Baidu's AI search is limited and still undergoing trial and error, with timing and efficiency of monetization still unclear. (tipranks.com)
The company's profitability is significantly impacted by the decline in advertising, which has the highest margins. (tipranks.com)
Data summarised monthly by Lightyear AI. Last updated on 7 Jul 2025.
Baidu Financial Performance
Revenues and expenses
Baidu Earnings Performance
Company profitability
Baidu News
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FAQs
What’s the current market cap for Baidu stock?
Baidu (BIDU) has a market cap of $30B as of August 01, 2025.
What is the P/E ratio for Baidu stock?
The price to earnings (P/E) ratio for Baidu (BIDU) stock is 8.49 as of August 01, 2025.
Does Baidu stock pay dividends?
No, Baidu (BIDU) stock does not pay dividends to its shareholders as of August 01, 2025.
When is the next Baidu dividend payment date?
Baidu (BIDU) stock does not pay dividends to its shareholders.
What is the beta indicator for Baidu?
Baidu (BIDU) has a beta rating of 0.33. This means that it is less volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 0.5 would mean it moves half as much as the market.