Hugo Boss AG/€BOSS
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About Hugo Boss AG
Hugo Boss AG is a German fashion and lifestyle company that operates within the apparel industry. It is well-known for designing and marketing high-quality men's and women's fashion, including clothing, accessories, and fragrances. The company was founded in 1924 and is headquartered in Metzingen, Germany. Hugo Boss AG operates globally, with a significant presence in Europe, the Americas, and Asia-Pacific, leveraging a mix of retail locations, wholesale, and e-commerce channels. Its brand portfolio is strategically divided into Boss and Hugo, allowing it to cater to different market segments and consumer preferences. The company's strategic strengths include a strong brand identity and an emphasis on modern, elegant design and craftsmanship.
Ticker
€BOSS
Sector
Primary listing
XETRA
Employees
18,262
Headquarters
Website
Hugo Boss AG Metrics
BasicAdvanced
€2.9B
12.95
€3.19
1.11
€1.40
3.38%
Price and volume
Market cap
€2.9B
Beta
1.11
52-week high
€46.48
52-week low
€29.83
Average daily volume
7.2K
Dividend rate
€1.40
Financial strength
Current ratio
1.545
Quick ratio
0.402
Long term debt to equity
71.242
Total debt to equity
90.559
Dividend payout ratio (TTM)
44.08%
Interest coverage (TTM)
7.37%
Profitability
EBITDA (TTM)
485.13
Gross margin (TTM)
61.73%
Net profit margin (TTM)
5.15%
Operating margin (TTM)
8.48%
Effective tax rate (TTM)
25.89%
Revenue per employee (TTM)
€230,000
Management effectiveness
Return on assets (TTM)
6.35%
Return on equity (TTM)
17.27%
Valuation
Price to earnings (TTM)
12.954
Price to revenue (TTM)
0.668
Price to book
2.06
Price to tangible book (TTM)
2.49
Price to free cash flow (TTM)
6.893
Free cash flow yield (TTM)
14.51%
Free cash flow per share (TTM)
6.003
Dividend yield (TTM)
3.38%
Forward dividend yield
3.38%
Growth
Revenue change (TTM)
1.06%
Earnings per share change (TTM)
-1.30%
3-year revenue growth (CAGR)
8.93%
10-year revenue growth (CAGR)
4.65%
3-year earnings per share growth (CAGR)
2.40%
10-year earnings per share growth (CAGR)
-4.13%
3-year dividend per share growth (CAGR)
25.99%
10-year dividend per share growth (CAGR)
-9.06%
Bulls say / Bears say
In Q2 2025, Hugo Boss reported a 15% year-on-year increase in operating profit to €81 million, beating analyst expectations of €77 million through disciplined cost-cutting measures (Reuters).
The first quarter of 2025 saw Hugo Boss post revenues of €999 million, topping the €974 million consensus, while EBIT of €61 million exceeded forecasts by 22%, indicating resilient top-line momentum despite macro headwinds (Reuters).
After its Q1 2025 earnings beat, Hugo Boss reiterated its full-year sales forecast of €4.2 billion–€4.4 billion, reflecting management’s confidence in achieving growth targets amid geopolitical and tariff pressures (Reuters).
Revenue declined 1% to €1 billion in Q2 2025, indicating persistent top-line pressures despite cost efficiencies (Reuters).
The company warned Asia-Pacific sales were dragged down by weak demand in China, underscoring vulnerability to regional market softness (WSJ).
Hugo Boss revised its Americas 2025 sales forecast to flat growth from previously expected low single-digit gains, reflecting adverse currency translation from a weaker U.S. dollar (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.
Capital at risk
Upcoming events
No upcoming events
FAQs
What’s the current market cap for Hugo Boss AG stock?
Hugo Boss AG (BOSS) has a market cap of €2.9B as of October 25, 2025.
What is the P/E ratio for Hugo Boss AG stock?
The price to earnings (P/E) ratio for Hugo Boss AG (BOSS) stock is 12.95 as of October 25, 2025.
Does Hugo Boss AG stock pay dividends?
Yes, the Hugo Boss AG (BOSS) stock pays dividends to shareholders. As of October 25, 2025, the dividend rate is €1.4 and the yield is 3.38%. Hugo Boss AG has a payout ratio of 44.08% on a trailing twelve-month basis.
When is the next Hugo Boss AG dividend payment date?
The next Hugo Boss AG (BOSS) dividend payment date is unconfirmed.
What is the beta indicator for Hugo Boss AG?
Hugo Boss AG (BOSS) has a beta rating of 1.11. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.