Hugo Boss AG/€BOSS

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About Hugo Boss AG

Hugo Boss AG is a German fashion and lifestyle company that operates within the apparel industry. It is well-known for designing and marketing high-quality men's and women's fashion, including clothing, accessories, and fragrances. The company was founded in 1924 and is headquartered in Metzingen, Germany. Hugo Boss AG operates globally, with a significant presence in Europe, the Americas, and Asia-Pacific, leveraging a mix of retail locations, wholesale, and e-commerce channels. Its brand portfolio is strategically divided into Boss and Hugo, allowing it to cater to different market segments and consumer preferences. The company's strategic strengths include a strong brand identity and an emphasis on modern, elegant design and craftsmanship.

Ticker

€BOSS

Primary listing

XETRA

Employees

18,262

Hugo Boss AG Metrics

BasicAdvanced
€2.9B
12.95
€3.19
1.11
€1.40
3.38%

Bulls say / Bears say

In Q2 2025, Hugo Boss reported a 15% year-on-year increase in operating profit to €81 million, beating analyst expectations of €77 million through disciplined cost-cutting measures (Reuters).
The first quarter of 2025 saw Hugo Boss post revenues of €999 million, topping the €974 million consensus, while EBIT of €61 million exceeded forecasts by 22%, indicating resilient top-line momentum despite macro headwinds (Reuters).
After its Q1 2025 earnings beat, Hugo Boss reiterated its full-year sales forecast of €4.2 billion–€4.4 billion, reflecting management’s confidence in achieving growth targets amid geopolitical and tariff pressures (Reuters).
Revenue declined 1% to €1 billion in Q2 2025, indicating persistent top-line pressures despite cost efficiencies (Reuters).
The company warned Asia-Pacific sales were dragged down by weak demand in China, underscoring vulnerability to regional market softness (WSJ).
Hugo Boss revised its Americas 2025 sales forecast to flat growth from previously expected low single-digit gains, reflecting adverse currency translation from a weaker U.S. dollar (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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