Hugo Boss AG/€BOSS
1D1W1MYTD1Y5YMAX
Capital at risk
About Hugo Boss AG
Hugo Boss AG is a German fashion and lifestyle company that operates within the apparel industry. It is well-known for designing and marketing high-quality men's and women's fashion, including clothing, accessories, and fragrances. The company was founded in 1924 and is headquartered in Metzingen, Germany. Hugo Boss AG operates globally, with a significant presence in Europe, the Americas, and Asia-Pacific, leveraging a mix of retail locations, wholesale, and e-commerce channels. Its brand portfolio is strategically divided into Boss and Hugo, allowing it to cater to different market segments and consumer preferences. The company's strategic strengths include a strong brand identity and an emphasis on modern, elegant design and craftsmanship.
- Ticker
- €BOSS
- Sector
- Consumer Discretionary
- Primary listing
- XETRA
- Employees
- 16,809
- Headquarters
- Metzingen, Germany
- Website
- www.hugoboss.com
Hugo Boss AG Metrics
BasicAdvanced
€2.6B
12.09
€3.15
0.67
€0.04
0.11%
Price and volume
Market cap
€2.6B
Beta
0.67
52-week high
€42.38
52-week low
€33.90
Average daily volume
291K
Dividend rate
€0.04
Financial strength
Current ratio
1.768
Quick ratio
0.582
Long term debt to equity
0.491
Total debt to equity
0.624
Dividend payout ratio (TTM)
1.21%
Interest coverage (TTM)
6.87%
Profitability
EBITDA (TTM)
487.227
Gross margin (TTM)
62.17%
Net profit margin (TTM)
5.33%
Operating margin (TTM)
9.11%
Effective tax rate (TTM)
24.27%
Revenue per employee (TTM)
€240,000
Management effectiveness
Return on assets (TTM)
6.51%
Return on equity (TTM)
14.83%
Valuation
Price to earnings (TTM)
12.086
Price to revenue (TTM)
0.644
Price to book
1.63
Price to tangible book (TTM)
1.95
Price to free cash flow (TTM)
4.667
Free cash flow yield (TTM)
21.43%
Free cash flow per share (TTM)
8.161
Dividend yield (TTM)
0.11%
Forward dividend yield
0.11%
Growth
Revenue change (TTM)
-4.64%
Earnings per share change (TTM)
-1.36%
3-year revenue growth (CAGR)
0.71%
10-year revenue growth (CAGR)
3.99%
3-year earnings per share growth (CAGR)
-2.89%
10-year earnings per share growth (CAGR)
-0.24%
3-year dividend per share growth (CAGR)
-65.80%
10-year dividend per share growth (CAGR)
-36.27%
Bulls say / Bears say
HUGO BOSS exceeded EBIT expectations in both Q1 and Q2 2026 and reaffirmed full-year guidance, suggesting management is executing better than the depressed near-term sales trend implies. (Reuters)
Q1 gross margin expanded 110 basis points to 62.5%, supported by sourcing efficiencies, while operating expenses declined 4%; this indicates tangible cost and mix benefits that could cushion the sales decline. (HUGO BOSS)
The CLAIM 5 TOUCHDOWN realignment targets higher full-price sell-through, fewer discounts, streamlined collections and lower freight costs; successful execution could improve gross margin and position BOSS and HUGO for profitable growth after the 2026 reset. (HUGO BOSS)
HUGO BOSS expects currency-adjusted 2026 sales to decline by mid- to high-single digits, with EBIT guided to only EUR 300–350 million, making 2026 a clear earnings-reset year. (HUGO BOSS)
Q2 revenue fell to EUR 905 million from EUR 1.0 billion and EBIT dropped to EUR 59 million from EUR 81 million year over year, showing that the brand and channel realignment is weighing materially on current profitability. (Reuters)
Muted consumer demand and geopolitical disruption remain significant risks: HUGO BOSS cited weaker Middle East store traffic and pressure across EMEA, while global consumer sentiment continued to restrain sales. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 10 Sept 2026.
Upcoming events
No upcoming events
Funds containing Hugo Boss AG
AllEURGBPUSD
Fund name | Fund size | €BOSS weighting |
|---|---|---|
iShares MDAX€EXS3 | €1.5B | 0.68% |
iShares MDAX€EXID | €34M | 0.67% |
Xtrackers MSCI Europe Small Cap€DX2J | €3.2B | 0.07% |
Xtrackers MSCI Europe Small Cap£XXSC | £2.8B | 0.07% |
WisdomTree Global Quality Dividend Growth£GGRG | £1.9B | 0.05% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.