Hugo Boss AG/€BOSS
1D1W1M3M6MYTD1Y5YMAX
Capital at risk
About Hugo Boss AG
Hugo Boss AG is a German fashion and lifestyle company that operates within the apparel industry. It is well-known for designing and marketing high-quality men's and women's fashion, including clothing, accessories, and fragrances. The company was founded in 1924 and is headquartered in Metzingen, Germany. Hugo Boss AG operates globally, with a significant presence in Europe, the Americas, and Asia-Pacific, leveraging a mix of retail locations, wholesale, and e-commerce channels. Its brand portfolio is strategically divided into Boss and Hugo, allowing it to cater to different market segments and consumer preferences. The company's strategic strengths include a strong brand identity and an emphasis on modern, elegant design and craftsmanship.
- Ticker
- €BOSS
- Sector
- Consumer Discretionary
- Primary listing
- XETRA
- Employees
- 16,809
- Headquarters
- Metzingen, Germany
- Website
- www.hugoboss.com
Hugo Boss AG Metrics
BasicAdvanced
€2.6B
11.96
€3.15
0.67
€0.04
0.11%
Price and volume
Market cap
€2.6B
Beta
0.67
52-week high
€42.30
52-week low
€33.90
Average daily volume
276K
Dividend rate
€0.04
Financial strength
Current ratio
1.768
Quick ratio
0.582
Long term debt to equity
0.491
Total debt to equity
0.624
Dividend payout ratio (TTM)
1.21%
Interest coverage (TTM)
6.87%
Profitability
EBITDA (TTM)
487.227
Gross margin (TTM)
62.17%
Net profit margin (TTM)
5.33%
Operating margin (TTM)
9.11%
Effective tax rate (TTM)
24.27%
Revenue per employee (TTM)
€240,000
Management effectiveness
Return on assets (TTM)
6.51%
Return on equity (TTM)
14.83%
Valuation
Price to earnings (TTM)
11.956
Price to revenue (TTM)
0.637
Price to book
1.62
Price to tangible book (TTM)
1.93
Price to free cash flow (TTM)
4.617
Free cash flow yield (TTM)
21.66%
Free cash flow per share (TTM)
8.161
Dividend yield (TTM)
0.11%
Forward dividend yield
0.11%
Growth
Revenue change (TTM)
-4.64%
Earnings per share change (TTM)
-1.36%
3-year revenue growth (CAGR)
0.71%
10-year revenue growth (CAGR)
3.99%
3-year earnings per share growth (CAGR)
-2.89%
10-year earnings per share growth (CAGR)
-0.24%
3-year dividend per share growth (CAGR)
-65.80%
10-year dividend per share growth (CAGR)
-36.27%
What the Analysts think about Hugo Boss AG
Analyst ratings (Buy, Hold, Sell) for Hugo Boss AG stock.
Analyst projections of the future price of Hugo Boss AG stock.
Bulls say / Bears say
Q2 gross margin rose 200 basis points to 64.9%, helped by sourcing efficiencies, improved pricing and a higher share of full-price sales. This suggests the realignment is improving the quality of sales even as volumes fall. (HUGO BOSS)
Inventories fell 15% year on year and first-half free cash flow before leases reached €137 million. Better working-capital discipline gives the company more cash to fund its strategy without relying as heavily on external finance. (HUGO BOSS)
Second-quarter EBIT of €59 million beat analysts’ average forecast of €52 million, and Hugo Boss kept its full-year outlook unchanged. That offers some evidence that cost and margin actions are cushioning a difficult trading year. (Reuters)
Currency-adjusted sales fell 9% in Q2 and 8% in the first half, while management expects a mid- to high-single-digit decline for 2026. That leaves the company reliant on a recovery after a year of weaker demand and deliberate distribution changes. (HUGO BOSS)
Q2 EBIT fell 28% to €59 million and the margin narrowed to 6.5% as lower sales caused operating deleverage. The €300 million to €350 million full-year EBIT forecast is also below the €391 million reported for 2025. (HUGO BOSS)
The CFO and COO is leaving while Hugo Boss is reshaping its distribution and trying to restore profitability. Although the company says the departure is for personal reasons and an experienced internal successor is taking over, the change adds execution uncertainty during the turnaround. (CFO.com)
Data summarised monthly by Lightyear AI. Last updated on 7 Oct 2026.
Hugo Boss AG Financial Performance
Revenues and expenses
Hugo Boss AG Earnings Performance
Company profitability
Upcoming events
No upcoming events
Funds containing Hugo Boss AG
AllEURGBPUSD
Fund name | Fund size | €BOSS weighting |
|---|---|---|
Xtrackers MSCI Europe Small Cap€DX2J | €3.2B | 0.07% |
Xtrackers MSCI Europe Small Cap£XXSC | £2.8B | 0.07% |
iShares Dow Jones Eurozone Sustainability Screened€EXXV | €217M | 0.04% |
iShares MSCI World Small Cap$WSML | $9B | 0.01% |
iShares MSCI World Small Cap€IUSN | €7.8B | 0.01% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.