Hugo Boss AG/€BOSS

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About Hugo Boss AG

Hugo Boss AG is a German fashion and lifestyle company that operates within the apparel industry. It is well-known for designing and marketing high-quality men's and women's fashion, including clothing, accessories, and fragrances. The company was founded in 1924 and is headquartered in Metzingen, Germany. Hugo Boss AG operates globally, with a significant presence in Europe, the Americas, and Asia-Pacific, leveraging a mix of retail locations, wholesale, and e-commerce channels. Its brand portfolio is strategically divided into Boss and Hugo, allowing it to cater to different market segments and consumer preferences. The company's strategic strengths include a strong brand identity and an emphasis on modern, elegant design and craftsmanship.

Ticker

€BOSS

Primary listing

XETRA

Industry

Textiles, Apparel & Luxury Goods
Headquarters

Employees

18,376

ISIN

DE000A1PHFF7

Hugo Boss AG Metrics

BasicAdvanced
€2.9B
13.65
€3.05
1.05
€1.40
3.36%

Bulls say / Bears say

Hugo Boss reported stronger-than-expected Q1 2025 results, with revenues of €999 million and EBIT of €61 million, surpassing analyst forecasts and indicating resilience amid macroeconomic challenges. (reuters.com)
The company reaffirmed its full-year sales outlook for 2025, projecting revenues between €4.2 billion and €4.4 billion, demonstrating confidence in its strategic direction despite global uncertainties. (reuters.com)
Hugo Boss's diversified sourcing strategy positions it well to navigate potential supply chain disruptions, as noted by analysts observing improved performance in March 2025. (reuters.com)
Morgan Stanley downgraded Hugo Boss to 'equal-weight' in July 2024, citing expectations of subdued demand impacting retail sales and potential operational expense challenges. (tradingview.com)
In July 2024, Hugo Boss reduced its full-year sales guidance, attributing the revision to weaker global demand, particularly in key markets like China and the UK. (nasdaq.com)
The company reported a 1% decrease in Q2 2024 sales to €1.02 billion, with EBIT falling 42% year-over-year to €70 million, indicating challenges in maintaining profitability amid increased marketing and retail costs. (nasdaq.com)
Data summarised monthly by Lightyear AI. Last updated on 28 Jun 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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