Hugo Boss AG/€BOSS

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About Hugo Boss AG

Hugo Boss AG is a German fashion and lifestyle company that operates within the apparel industry. It is well-known for designing and marketing high-quality men's and women's fashion, including clothing, accessories, and fragrances. The company was founded in 1924 and is headquartered in Metzingen, Germany. Hugo Boss AG operates globally, with a significant presence in Europe, the Americas, and Asia-Pacific, leveraging a mix of retail locations, wholesale, and e-commerce channels. Its brand portfolio is strategically divided into Boss and Hugo, allowing it to cater to different market segments and consumer preferences. The company's strategic strengths include a strong brand identity and an emphasis on modern, elegant design and craftsmanship.

Ticker

€BOSS

Primary listing

XETRA

Employees

18,262

Hugo Boss AG Metrics

BasicAdvanced
€2.9B
13.23
€3.19
1.11
€1.40
3.31%

Bulls say / Bears say

Hugo Boss reported Q2 EBIT up 15% year-over-year to €81 million, exceeding analyst expectations and reflecting aggressive cost reduction (Reuters)
Q2 net profit increased by 27% year-over-year to €47 million, topping the €43 million forecast and underscoring strong operational performance (WSJ)
Management reaffirmed its full-year sales and profit targets for 2025 despite the tough backdrop, showing confidence in achieving its strategy (Reuters)
Group revenue declined by 1% year-over-year to €1.0 billion in Q2, highlighting stagnant top-line growth amid a strong euro and weak consumer spending (Reuters)
Asia-Pacific sales dropped 5% in Q2 due to subdued consumer sentiment in China, pointing to ongoing regional challenges (Reuters)
The company warned of persistent macroeconomic volatility, geopolitical tensions, and trade uncertainties that could put continued pressure on sales and margins (WSJ)
Data summarised monthly by Lightyear AI. Last updated on 6 Sept 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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