Betterware de Mexico/$BWMX
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About Betterware de Mexico
Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.
Ticker
$BWMX
Sector
Primary listing
NYSE
Industry
Specialty Retail
Headquarters
Zapopan, Mexico
Employees
2,524
ISIN
MX00BW020002
Website
BWMX Metrics
BasicAdvanced
$326M
10.82
$0.81
1.25
$1.18
11.26%
Price and volume
Market cap
$326M
Beta
1.25
52-week high
$16.04
52-week low
$7.00
Average daily volume
62K
Dividend rate
$1.18
Financial strength
Current ratio
0.92
Quick ratio
0.372
Long term debt to equity
356.835
Total debt to equity
535.645
Dividend payout ratio (TTM)
175.73%
Interest coverage (TTM)
2.35%
Profitability
EBITDA (TTM)
98.711
Gross margin (TTM)
67.05%
Net profit margin (TTM)
4.06%
Operating margin (TTM)
10.43%
Effective tax rate (TTM)
43.45%
Revenue per employee (TTM)
$294,810
Management effectiveness
Return on assets (TTM)
8.46%
Return on equity (TTM)
44.29%
Valuation
Price to earnings (TTM)
10.822
Price to revenue (TTM)
0.439
Price to book
0.31
Price to tangible book (TTM)
-0.16
Price to free cash flow (TTM)
5.173
Free cash flow yield (TTM)
19.33%
Free cash flow per share (TTM)
169.13%
Dividend yield (TTM)
13.48%
Forward dividend yield
11.26%
Growth
Revenue change (TTM)
4.87%
Earnings per share change (TTM)
-51.02%
3-year revenue growth (CAGR)
15.75%
3-year earnings per share growth (CAGR)
-25.88%
3-year dividend per share growth (CAGR)
-11.40%
What the Analysts think about BWMX
Analyst ratings (Buy, Hold, Sell) for Betterware de Mexico stock.
Bulls say / Bears say
Betterware de México's stock is currently trading at a Price-to-Earnings (P/E) ratio of 9.6x, which is significantly below its estimated fair P/E ratio of 22.3x, suggesting potential undervaluation. (Simply Wall St)
Analysts have set a 12-month price target of $18.84 for BWMX, indicating a potential upside of approximately 146% from its current price. (Simply Wall St)
The company offers a substantial dividend yield of 11.31%, with an annual payout of $1.42 per share, making it attractive to income-focused investors. (PortfoliosLab)
Betterware's pandemic-driven growth has faded, with margins and efficiency declining amid rising competition and inventory challenges. (Seeking Alpha)
The company faces intense competition and risks from e-commerce and changing consumer habits, which could impact its market position. (Seeking Alpha)
Betterware has disclosed 45 risk factors, with the majority related to legal and regulatory issues, indicating potential challenges ahead. (TipRanks)
Data summarised monthly by Lightyear AI. Last updated on 20 Jun 2025.
BWMX Financial Performance
Revenues and expenses
BWMX Earnings Performance
Company profitability
BWMX News
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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
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Upcoming events
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FAQs
What’s the current market cap for Betterware de Mexico stock?
Betterware de Mexico (BWMX) has a market cap of $326M as of June 30, 2025.
What is the P/E ratio for Betterware de Mexico stock?
The price to earnings (P/E) ratio for Betterware de Mexico (BWMX) stock is 10.82 as of June 30, 2025.
Does Betterware de Mexico stock pay dividends?
Yes, the Betterware de Mexico (BWMX) stock pays dividends to shareholders. As of June 30, 2025, the dividend rate is $1.1793 and the yield is 11.26%. Betterware de Mexico has a payout ratio of 175.73% on a trailing twelve-month basis.
When is the next Betterware de Mexico dividend payment date?
The next Betterware de Mexico (BWMX) dividend payment date is unconfirmed.
What is the beta indicator for Betterware de Mexico?
Betterware de Mexico (BWMX) has a beta rating of 1.25. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.