Betterware de Mexico/$BWMX
1D1W1M3M6MYTD1Y5YMAX
Capital at risk
About Betterware de Mexico
Betterware de Mexico SAPI de CV is a company in the consumer product goods industry focused on home organization and beauty and personal care products, commercialized through person-to-person selling. The Group operates through two segments: Home organization under the Betterware brand, including kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. Products are sold through catalogues and distributed through distributors and associates. The Beauty and personal care (B&PC) segment under the JAFRA brand, which generates maximum revenue, includes fragrance, color, skin care and toiletries, distributed through leaders and consultants. The Group operates in Mexico, which generates maximum revenue, the United States and Latam.
- Ticker
- $BWMX
- Sector
- Consumer Discretionary
- Primary listing
- NYSE
- Employees
- 4,373
- Headquarters
- El Arenal, Mexico
- Website
- www.betterware.com.mx
BWMX Metrics
BasicAdvanced
$664M
8.90
$1.89
0.99
$1.14
7.74%
Price and volume
Market cap
$664M
Beta
0.99
52-week high
$19.79
52-week low
$13.41
Average daily volume
72K
Dividend rate
$1.14
Financial strength
Current ratio
0.992
Quick ratio
0.388
Long term debt to equity
2.549
Total debt to equity
3.044
Dividend payout ratio (TTM)
63.21%
Interest coverage (TTM)
5.30%
Profitability
EBITDA (TTM)
158.242
Gross margin (TTM)
65.06%
Net profit margin (TTM)
8.18%
Operating margin (TTM)
16.52%
Effective tax rate (TTM)
39.52%
Revenue per employee (TTM)
$200,370
Management effectiveness
Return on assets (TTM)
13.45%
Return on equity (TTM)
71.67%
Valuation
Price to earnings (TTM)
8.898
Price to revenue (TTM)
0.728
Price to book
0.27
Price to tangible book (TTM)
-0.18
Price to free cash flow (TTM)
4.117
Free cash flow yield (TTM)
24.29%
Free cash flow per share (TTM)
4.083
Dividend yield (TTM)
6.80%
Forward dividend yield
7.74%
Growth
Revenue change (TTM)
14.70%
Earnings per share change (TTM)
28.83%
3-year revenue growth (CAGR)
8.29%
3-year earnings per share growth (CAGR)
13.66%
3-year dividend per share growth (CAGR)
-12.01%
What the Analysts think about BWMX
Analyst ratings (Buy, Hold, Sell) for Betterware de Mexico stock.
Analyst projections of the future price of Betterware de Mexico stock.
Bulls say / Bears say
Third-quarter revenue rose 43.1% and EBITDA 39.6%, with Tupperware’s first full-quarter contribution. Tupperware’s direct-selling sales grew 23% in Mexico, while declines in Brazil moderated, suggesting scope to stabilise and grow the acquired business. (BeFra)
Betterware’s revenue grew 9.7% for a third consecutive quarter, with growth in Mexico and continued expansion in Latin America. This provides evidence of a recovery in the original business, rather than growth being entirely acquisition-led. (BeFra)
Free cash flow reached MXN1.06bn in the quarter, equal to 105% of EBITDA, and net debt to EBITDA fell to 1.65x. Strong cash conversion gives the group room to reduce debt while continuing investment and dividend payments. (BeFra)
Organic revenue grew only 2.3% in the quarter, and management narrowed its full-year organic growth outlook to 4–5%. The much faster reported growth therefore depends heavily on Tupperware’s addition, not just momentum in the existing businesses. (BeFra)
Jafra revenue fell 2.8% and EBITDA dropped 20.1%, while its Mexico business has had several quarters of inconsistent growth. The CEO has taken over as interim managing director, pointing to an unresolved execution and leadership challenge. (BeFra)
The group’s gross margin fell 438 basis points to 64.1%; the company cited Tupperware’s lower gross-margin profile as well as Jafra weakness and higher freight costs at Betterware. These pressures could make it harder to sustain profitability as the portfolio expands. (BeFra)
Data summarised monthly by Lightyear AI. Last updated on 26 Oct 2026.
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