Betterware de Mexico/$BWMX

13:30
15:10
16:45
18:25
20:00
1D1W1MYTD1Y5YMAX

About Betterware de Mexico

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

Ticker

$BWMX

Primary listing

NYSE

Employees

2,324

Headquarters

Zapopan, Mexico

BWMX Metrics

BasicAdvanced
$470M
14.69
$0.86
0.99
$1.10
8.13%

What the Analysts think about BWMX

Analyst ratings (Buy, Hold, Sell) for Betterware de Mexico stock.

Bulls say / Bears say

Betterware’s consolidated net revenue grew 5.1% year-over-year to Ps.3.56 billion in Q2 2025, driven by a 10.9% surge in Jafra Mexico sales and sequential recovery at Betterware Mexico, marking a return to top-line momentum. (Business Wire)
Q2 2025 net income rose 7.7% YoY to Ps.327 million and free cash flow jumped 29.2% YoY to Ps.592 million, underscoring robust profitability and cash generation. (Business Wire)
Analysts expect Mexican retailers to benefit from favorable Q2 calendar effects and promotions, suggesting a supportive macro environment for discretionary retailers such as Betterware. (Reuters)
In Q1 2025, net revenues fell 9.8% YoY due to a challenging consumer environment and peso depreciation driving up costs and necessitating price hikes that pressured demand, marking the first YoY quarterly decline since Q3 2023. (Business Wire)
Betterware Mexico’s segment net revenue declined 5.6% YoY in H1 2025, with Q2 down 1.2% and segment EBITDA down 19.6%, highlighting underperformance in its core home organization business. (Business Wire)
Mexico’s annual headline inflation exceeds the central bank’s target and H2 2025 GDP growth is forecast at just 0.1%, risking further softening of consumer discretionary spending that could weigh on Betterware’s sales. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 8 Oct 2025.

BWMX Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

BWMX Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

Buy $BWMX

Sign up or log in to buy
Capital at risk
Market closed

Upcoming events

No upcoming events
FAQs
Buy Betterware de Mexico stock | $BWMX Share Price | Lightyear