Betterware de Mexico/$BWMX

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About Betterware de Mexico

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

Ticker

$BWMX

Primary listing

NYSE

Industry

Specialty Retail

Headquarters

Zapopan, Mexico

Employees

2,524

ISIN

MX00BW020002

BWMX Metrics

BasicAdvanced
$326M
10.82
$0.81
1.25
$1.18
11.26%

What the Analysts think about BWMX

Analyst ratings (Buy, Hold, Sell) for Betterware de Mexico stock.

Bulls say / Bears say

Betterware de México's stock is currently trading at a Price-to-Earnings (P/E) ratio of 9.6x, which is significantly below its estimated fair P/E ratio of 22.3x, suggesting potential undervaluation. (Simply Wall St)
Analysts have set a 12-month price target of $18.84 for BWMX, indicating a potential upside of approximately 146% from its current price. (Simply Wall St)
The company offers a substantial dividend yield of 11.31%, with an annual payout of $1.42 per share, making it attractive to income-focused investors. (PortfoliosLab)
Betterware's pandemic-driven growth has faded, with margins and efficiency declining amid rising competition and inventory challenges. (Seeking Alpha)
The company faces intense competition and risks from e-commerce and changing consumer habits, which could impact its market position. (Seeking Alpha)
Betterware has disclosed 45 risk factors, with the majority related to legal and regulatory issues, indicating potential challenges ahead. (TipRanks)
Data summarised monthly by Lightyear AI. Last updated on 20 Jun 2025.

BWMX Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

BWMX Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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