Cricut/$CRCT
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Capital at risk
About Cricut
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
- Ticker
- $CRCT
- Sector
- Consumer Discretionary
- Primary listing
- NASDAQ
- Employees
- 700
- Headquarters
- South Jordan, United States
- Website
- cricut.com
Cricut Metrics
BasicAdvanced
$1.2B
14.03
$0.40
0.14
$0.20
3.58%
Price and volume
Market cap
$1.2B
Beta
0.14
52-week high
$6.93
52-week low
$3.74
Average daily volume
895K
Dividend rate
$0.20
Financial strength
Current ratio
2.488
Quick ratio
1.783
Long term debt to equity
0.02
Total debt to equity
0.028
Dividend payout ratio (TTM)
230.13%
Interest coverage (TTM)
189.65%
Profitability
EBITDA (TTM)
111.215
Gross margin (TTM)
58.03%
Net profit margin (TTM)
12.71%
Operating margin (TTM)
15.59%
Effective tax rate (TTM)
24.95%
Revenue per employee (TTM)
$990,000
Management effectiveness
Return on assets (TTM)
8.57%
Return on equity (TTM)
25.90%
Valuation
Price to earnings (TTM)
14.032
Price to revenue (TTM)
1.734
Price to book
3.18
Price to tangible book (TTM)
3.18
Price to free cash flow (TTM)
8.1
Free cash flow yield (TTM)
12.35%
Free cash flow per share (TTM)
0.69
Dividend yield (TTM)
3.58%
Forward dividend yield
3.58%
Growth
Revenue change (TTM)
-3.11%
Earnings per share change (TTM)
21.75%
3-year revenue growth (CAGR)
-5.48%
3-year earnings per share growth (CAGR)
21.92%
What the Analysts think about Cricut
Analyst ratings (Buy, Hold, Sell) for Cricut stock.
Analyst projections of the future price of Cricut stock.
Bulls say / Bears say
The high-margin Platform segment is becoming the growth engine. Q2 Platform revenue rose more than 5%, paid subscribers reached 3.1 million and platform ARPU increased 5%; new AI tools and a premium subscription tier could support further monetisation. (GlobeNewswire, Cricut)
Hardware demand may be turning before it appears in reported product revenue. Cricut reported double-digit machine sell-out growth in the first half, driven by Joy 2 and Explore 5 bundles, and has now launched the more capable Maker 5 at prices starting at $349. (The Motley Fool, Market Chameleon)
Cricut has the financial flexibility to fund its turnaround. It ended Q2 with substantial cash, no borrowings under its revolving facility, and continued to return money through dividends and share repurchases while investing in innovation and marketing. (GlobeNewswire, StockTitan)
Products revenue fell 22% year on year in Q2, pulling total revenue down 9%, after a 9.6% product decline in Q1. The hardware and consumables side remains under pressure from lower volumes, lower prices and heavier promotions. (GlobeNewswire, GlobeNewswire)
Q2’s 74.5% gross margin and 59% jump in net income were boosted by a $20.3 million tariff refund and a $6.4 million royalty-dispute settlement. Management said the underlying gross margin would have been about 58.9%, so the reported profit surge is not a dependable run-rate. (The Motley Fool, StockTitan)
User growth is still weak: active users rose only 1% year on year and 90-day engaged users were flat in Q2, following a 1% fall in engaged users in Q1. That suggests the 3% subscriber increase may be driven more by pricing and retention than by a broad expansion of Cricut’s active customer base. (GlobeNewswire, GlobeNewswire)
Data summarised monthly by Lightyear AI. Last updated on 16 Sept 2026.
Cricut Financial Performance
Revenues and expenses
Cricut Earnings Performance
Company profitability
Upcoming events
No upcoming events
Cricut News
AllArticlesVideos
Funds containing Cricut
AllEURGBP
Fund name | Fund size | $CRCT weighting |
|---|---|---|
iShares MSCI USA Small Cap ESG Enhanced CTB€SXRG | €2.8B | 0.01% |
iShares MSCI USA Small Cap CTB Enhanced ESG£CUS1 | £2.4B | 0.01% |
SPDR Russell 2000 US Small Cap€R2US | €4.8B | 0.01% |
SPDR MSCI All Country World IM€SPYI | €7.5B | 0.00% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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