Cricut/$CRCT
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Capital at risk
About Cricut
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
- Ticker
- $CRCT
- Sector
- Consumer Discretionary
- Primary listing
- NASDAQ
- Employees
- 700
- Headquarters
- South Jordan, United States
- Website
- www.cricut.com
Cricut Metrics
BasicAdvanced
$1.3B
14.84
$0.41
0.14
$0.20
3.29%
Price and volume
Market cap
$1.3B
Beta
0.14
52-week high
$6.82
52-week low
$3.74
Average daily volume
632K
Dividend rate
$0.20
Financial strength
Current ratio
2.488
Quick ratio
1.783
Long term debt to equity
0.02
Total debt to equity
0.028
Dividend payout ratio (TTM)
230.13%
Interest coverage (TTM)
158.08%
Profitability
EBITDA (TTM)
93.845
Gross margin (TTM)
58.03%
Net profit margin (TTM)
12.71%
Operating margin (TTM)
15.59%
Effective tax rate (TTM)
24.95%
Revenue per employee (TTM)
$990,000
Management effectiveness
Return on assets (TTM)
8.57%
Return on equity (TTM)
25.90%
Valuation
Price to earnings (TTM)
14.837
Price to revenue (TTM)
1.886
Price to book
3.46
Price to tangible book (TTM)
3.46
Price to free cash flow (TTM)
8.81
Free cash flow yield (TTM)
11.35%
Free cash flow per share (TTM)
0.69
Dividend yield (TTM)
3.29%
Forward dividend yield
3.29%
Growth
Revenue change (TTM)
-3.11%
Earnings per share change (TTM)
18.36%
3-year revenue growth (CAGR)
-5.48%
3-year earnings per share growth (CAGR)
23.07%
What the Analysts think about Cricut
Analyst ratings (Buy, Hold, Sell) for Cricut stock.
Analyst projections of the future price of Cricut stock.
Bulls say / Bears say
The recurring platform business is growing: Q2 platform revenue rose 5% to $85.0 million, while paid subscribers increased 3% and platform revenue per user rose 5%. That gives Cricut a growing, higher-margin revenue stream even as products sales weaken. (GlobeNewswire)
Machine demand may be turning a corner: Cricut reported double-digit growth in global machine sell-outs and said new Joy 2 and Explore 5 bundles helped unit sales. Management expects new launches, including the Maker 5, to support a return to product growth in the second half of 2026. (GlobeNewswire, StockAnalysis)
Cricut has financial room to keep investing and returning cash to shareholders: it generated about $50 million of operating cash in Q2 and ended June debt-free with substantial cash and marketable securities. It also paid a semi-annual dividend and continued share repurchases. (SEC, GlobeNewswire)
The physical-products business remains under pressure: Q2 products revenue fell 22% to $71.3 million, taking total revenue down 9%. Growth in subscriptions has not yet offset the decline in machines, materials and accessories. (GlobeNewswire)
Reported Q2 profit overstates the underlying run rate. Management said tariff refunds and a royalty settlement lifted operating margin to 30%; without those one-off benefits, it would have been about 14.7%. (The Globe and Mail)
User engagement and acquisition remain weak: active users grew only 1% year on year, while 90-day engaged users were flat. That limits evidence that Cricut is broadening its active customer base, and could constrain future hardware and subscription growth. (GlobeNewswire)
Data summarised monthly by Lightyear AI. Last updated on 13 Oct 2026.
Cricut Financial Performance
Revenues and expenses
Cricut Earnings Performance
Company profitability
Upcoming events
No upcoming events
Cricut News
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Funds containing Cricut
Fund name | Fund size | $CRCT weighting |
|---|---|---|
iShares MSCI USA Small Cap ESG Enhanced CTB€SXRG | $3.2B | 0.01% |
iShares MSCI USA Small Cap CTB Enhanced ESG£CUS1 | $3.2B | 0.01% |
SPDR Russell 2000 US Small Cap£R2SC | $5.3B | 0.01% |
SPDR Russell 2000 US Small Cap€R2US | $5.3B | 0.01% |
SPDR MSCI USA Small Cap Value Weighted$USSC | $1.1B | 0.01% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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