Cricut/$CRCT
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About Cricut
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
Ticker
$CRCT
Sector
Primary listing
Employees
640
Headquarters
Website
Cricut Metrics
BasicAdvanced
$1.1B
15.51
$0.34
0.06
$0.95
32.57%
Price and volume
Market cap
$1.1B
Beta
0.06
52-week high
$7.33
52-week low
$3.94
Average daily volume
668K
Dividend rate
$0.95
Financial strength
Current ratio
1.524
Quick ratio
1.167
Long term debt to equity
3.167
Total debt to equity
4.335
Dividend payout ratio (TTM)
62.52%
Interest coverage (TTM)
262.48%
Profitability
EBITDA (TTM)
89.1
Gross margin (TTM)
52.14%
Net profit margin (TTM)
10.09%
Operating margin (TTM)
11.98%
Effective tax rate (TTM)
26.16%
Revenue per employee (TTM)
$1,110,000
Management effectiveness
Return on assets (TTM)
7.29%
Return on equity (TTM)
18.96%
Valuation
Price to earnings (TTM)
15.509
Price to revenue (TTM)
1.564
Price to book
3.59
Price to tangible book (TTM)
3.59
Price to free cash flow (TTM)
4.425
Free cash flow yield (TTM)
22.60%
Free cash flow per share (TTM)
1.18
Dividend yield (TTM)
18.20%
Forward dividend yield
32.57%
Growth
Revenue change (TTM)
-3.99%
Earnings per share change (TTM)
8.68%
3-year revenue growth (CAGR)
-12.87%
3-year earnings per share growth (CAGR)
-1.70%
What the Analysts think about Cricut
Analyst ratings (Buy, Hold, Sell) for Cricut stock.
Bulls say / Bears say
Paid subscribers grew 7% year-over-year to over 3 million, strengthening the base of recurring platform revenue (GlobeNewswire)
Platform revenue increased 4% year-over-year to $80.7 million, driving higher-margin subscription income (GlobeNewswire)
Generated $36.2 million in cash from operations, ended the quarter with $377 million in cash, remained debt-free, and returned $181 million via a special dividend, demonstrating strong liquidity and capital returns (GlobeNewswire)
Active users remained roughly flat at 5.9 million while 90-day engaged users declined by nearly 2% year-over-year, suggesting challenges in deepening user engagement (GlobeNewswire)
Connected machine revenue fell 10% year-over-year, highlighting persistent softness and competitive pressures in the hardware segment (Investing.com)
Management explicitly cited uncertainty from U.S. tariffs as a factor limiting forward margin guidance, underscoring ongoing supply chain and cost pressures (The Motley Fool)
Data summarised monthly by Lightyear AI. Last updated on 8 Oct 2025.
Cricut Financial Performance
Revenues and expenses
Cricut Earnings Performance
Company profitability
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Capital at risk
Upcoming events
No upcoming events
FAQs
What’s the current market cap for Cricut stock?
Cricut (CRCT) has a market cap of $1.1B as of October 28, 2025.
What is the P/E ratio for Cricut stock?
The price to earnings (P/E) ratio for Cricut (CRCT) stock is 15.51 as of October 28, 2025.
Does Cricut stock pay dividends?
Yes, the Cricut (CRCT) stock pays dividends to shareholders. As of October 28, 2025, the dividend rate is $0.95 and the yield is 32.57%. Cricut has a payout ratio of 62.52% on a trailing twelve-month basis.
When is the next Cricut dividend payment date?
The next Cricut (CRCT) dividend payment date is unconfirmed.
What is the beta indicator for Cricut?
Cricut (CRCT) has a beta rating of 0.06. This means that it is less volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 0.5 would mean it moves half as much as the market.