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Deckers Outdoor/$DECK

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About Deckers Outdoor

Founded in 1973, California-based Deckers designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively. The firm also markets a niche sandal brand Teva. Deckers produces most of its sales through wholesale partnerships but also operates e-commerce in more than 50 countries and has more than 200 company-operated stores, about half of which are outlets. The firm generated 58% of its fiscal 2026 sales in the United States.
Ticker
$DECK
Primary listing
NYSE
Employees
6,000

Deckers Outdoor Metrics

BasicAdvanced
$11B
11.33
$7.09
1.17
-

What the Analysts think about Deckers Outdoor

Analyst ratings (Buy, Hold, Sell) for Deckers Outdoor stock.
Analyst projections of the future price of Deckers Outdoor stock.

Bulls say / Bears say

The two main brands are still growing and management raised fiscal 2027 EPS guidance to $7.35-$7.50. It continues to expect low-double-digit HOKA growth and mid-single-digit UGG growth, supporting a high-single-digit sales outlook. (Reuters, Deckers Brands)
Direct-to-consumer sales rose 13%, far faster than wholesale, and gross margin improved to 56.4%. This better mix, together with full-price selling and inventories down 5%, suggests Deckers is growing without relying heavily on discounting. (Deckers Brands, Transcript Daily)
Deckers has financial flexibility to keep investing and return cash to shareholders: it held $1.6 billion in cash, had no borrowings and plans buybacks worth about 80% of projected fiscal 2027 free cash flow. That balance sheet reduces financial risk if the footwear cycle weakens. (Deckers Brands, Deckers Brands)
HOKA growth is moderating from its earlier rapid pace: sales rose 7.7% in the latest quarter, while BMO has warned of weaker demand and more promotional activity. If the brand loses momentum, Deckers has limited diversification because HOKA and UGG generate almost all sales. (Investing.com, AInvest)
Tariffs are already taking money out of margins. Deckers lifted its assumed go-forward tariff rate to 12.5%, while first-quarter operating income fell despite higher sales and SG&A costs rose sharply as the company invested in marketing, technology and stores. (Deckers Brands, StockStory)
Wholesale, still the larger channel, grew only 2.2% in the latest quarter versus 13% for direct-to-consumer sales. Management expects growth to accelerate as international wholesale shipment timing normalises, which makes the full-year forecast dependent on a stronger second half and leaves execution risk if orders remain delayed. (Deckers Brands, Transcript Daily)
Data summarised monthly by Lightyear AI. Last updated on 16 Sept 2026.

Deckers Outdoor Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Deckers Outdoor Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Deckers Outdoor

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