Hasbro/$HAS
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Capital at risk
About Hasbro
Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to around 20 million digital tabletop players.
- Ticker
- $HAS
- Sector
- Consumer Discretionary
- Primary listing
- NASDAQ
- Employees
- 4,520
- Headquarters
- Pawtucket, United States
- Website
- corporate.hasbro.com
Hasbro Metrics
BasicAdvanced
$13B
16.10
$5.60
0.47
$2.80
3.10%
Price and volume
Market cap
$13B
Beta
0.47
52-week high
$106.98
52-week low
$69.50
Average daily volume
1.4M
Dividend rate
$2.80
Financial strength
Current ratio
1.661
Quick ratio
1.242
Long term debt to equity
4.588
Total debt to equity
4.845
Dividend payout ratio (TTM)
49.63%
Interest coverage (TTM)
6.92%
Profitability
EBITDA (TTM)
1,295.1
Gross margin (TTM)
63.82%
Net profit margin (TTM)
15.97%
Operating margin (TTM)
23.49%
Effective tax rate (TTM)
22.46%
Revenue per employee (TTM)
$1,100,000
Management effectiveness
Return on assets (TTM)
13.02%
Return on equity (TTM)
159.56%
Valuation
Price to earnings (TTM)
16.103
Price to revenue (TTM)
2.554
Price to book
18.07
Price to tangible book (TTM)
-8.71
Price to free cash flow (TTM)
11.691
Free cash flow yield (TTM)
8.55%
Free cash flow per share (TTM)
7.716
Dividend yield (TTM)
3.10%
Forward dividend yield
3.10%
Growth
Revenue change (TTM)
16.99%
Earnings per share change (TTM)
-237.78%
3-year revenue growth (CAGR)
-3.68%
10-year revenue growth (CAGR)
0.68%
3-year earnings per share growth (CAGR)
44.45%
10-year earnings per share growth (CAGR)
3.91%
10-year dividend per share growth (CAGR)
3.74%
What the Analysts think about Hasbro
Analyst ratings (Buy, Hold, Sell) for Hasbro stock.
Analyst projections of the future price of Hasbro stock.
Bulls say / Bears say
Wizards & Digital Gaming segment revenue jumped 27% year-on-year in Q2 2026, led by a 32% increase in Magic: The Gathering which eclipsed $500 million in quarterly revenue for the first time. (Reuters)
Hasbro raised its full-year fiscal 2026 revenue growth outlook to 5–7% and lifted its adjusted operating margin target to 25–26%, up from prior guidance of 3–5% and 24–25%, reflecting management’s confidence after Q2 performance. (Hasbro)
Hasbro returned $133 million to shareholders through dividends and share repurchases and deployed $55 million to debt reduction in Q2 2026, while committing to utilize its $1 billion share repurchase authorization. (Hasbro)
The company recorded a $56 million impairment related to its refocused Digital Games portfolio for titles planned in 2028 and beyond, indicating write-down risk in its digital investment strategy. (SEC)
The Entertainment segment revenue declined 20% in Q2 2026, with adjusted operating profit down 15%, underscoring volatility and timing mismatches in media licensing deals. (Hasbro)
An unauthorized network access incident in late March 2026 disrupted order processing and invoicing, resulting in $11 million of incremental costs and approximately $25 million of revenue impact in Q2, with potential for further expenses. (Hasbro)
Data summarised monthly by Lightyear AI. Last updated on 24 Aug 2026.
Hasbro Financial Performance
Revenues and expenses
Hasbro Earnings Performance
Company profitability
Upcoming events
No upcoming events
Hasbro News
AllArticlesVideos
Funds containing Hasbro
AllEURGBPUSD
Fund name | Fund size | $HAS weighting |
|---|---|---|
iShares MSCI USA Small Cap ESG Enhanced CTB€SXRG | €2.8B | 0.25% |
iShares S&P 500 Consumer Discretionary Sector£ICDU | £555M | 0.25% |
iShares MSCI USA Small Cap CTB Enhanced ESG£CUS1 | £2.4B | 0.25% |
iShares S&P 500 Equal Weight€O4J0 | €4.3B | 0.21% |
iShares S&P 500 Equal Weight£EWSP | £3.7B | 0.21% |
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