Hasbro/$HAS

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About Hasbro

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.

Ticker

$HAS
Primary listing

Employees

4,985

Hasbro Metrics

BasicAdvanced
$11B
-
-$4.07
0.58
$2.80
3.57%

What the Analysts think about Hasbro

Analyst ratings (Buy, Hold, Sell) for Hasbro stock.

Bulls say / Bears say

Hasbro's digital gaming segment posted a 46% year-over-year revenue jump in Q1 2025, driving total revenue up 17.1% to $887.1 million and lifting adjusted EPS to $1.04, beating the $0.67 estimate (Reuters)
Strong demand for Magic: The Gathering led to a 16% increase in Wizards of the Coast and digital gaming revenue in Q2 2025, with MtG sales up 23%. This prompted Hasbro to raise its annual revenue guidance (Reuters)
Hasbro's “Playing to Win” strategy aims for $1 billion in cost savings and targets adjusted operating margins of 21–22% for 2025, alongside mid-single-digit revenue growth, supporting long-term profitability (Reuters)
Hasbro forecast full-year 2025 revenue below Wall Street estimates, citing lower demand for core products like Star Wars figures and Nerf blasters, indicating pressure on top-line growth (Reuters)
Despite beating revenue estimates, Hasbro recorded a net loss of $855.8 million in Q2 2025 due to a $1 billion non-cash impairment charge and tariff-linked costs, emphasizing the volatility from one-off items and external headwinds (Reuters)
With almost half of its U.S. toy and game volumes still coming from China, Hasbro remains exposed to U.S. tariff uncertainty, which could raise costs and compress margins despite ongoing diversification efforts (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 30 Aug 2025.

Hasbro Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Hasbro Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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