Hasbro/$HAS

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About Hasbro

Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and since has divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022, offers the firm access to 19 million digital tabletop players.

Ticker

$HAS
Primary listing

Employees

4,985

Hasbro Metrics

BasicAdvanced
$11B
-
-$4.07
0.58
$2.80
3.72%

What the Analysts think about Hasbro

Analyst ratings (Buy, Hold, Sell) for Hasbro stock.

Bulls say / Bears say

Hasbro’s first-quarter revenue rose 17.1% year-over-year to $887.1 million, driven by a 46% surge in its Wizards of the Coast and Digital Gaming segment, with adjusted EPS of $1.04 per share beating the $0.67 estimate, highlighting the success of its digital-focused strategy (Reuters).
In the second quarter, Hasbro raised its full-year revenue forecast to mid-single-digit growth and its adjusted EBITDA guidance to $1.17 billion–$1.20 billion, reflecting robust Wizards of the Coast performance and effective cost-productivity initiatives despite a dynamic macro environment (Reuters).
The Wizards of the Coast and Digital Gaming segment delivered 16% revenue growth in Q2 2025, with Magic: The Gathering sales up 23%, underscoring sustained momentum and strength of Hasbro’s high-margin IP portfolio (Reuters).
Hasbro cut 3% of its global workforce, or roughly 150 jobs, as rising U.S. tariffs on Chinese-made toys squeezed margins and forced cost-cutting measures to protect profitability (Reuters).
The company reported a second-quarter net loss of $855.8 million (–$6.10 per share) largely due to a $1 billion non-cash goodwill impairment triggered by new tariffs, underscoring significant GAAP profit headwinds from past acquisitions and trade costs (Reuters).
Management revised its Consumer Products revenue outlook to a 5%–8% decline in 2025, citing tariff pressures and shifting retailer order patterns that signal continued softness in its core toy segment (Barron’s).
Data summarised monthly by Lightyear AI. Last updated on 30 Sept 2025.

Hasbro Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Hasbro Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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