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Hasbro/$HAS

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About Hasbro

Hasbro is a branded play company that provides children and families worldwide with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and licensing, Hasbro reaches customers by leveraging well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, adding Dungeons & Dragons Beyond in 2022 gave the firm access to a digital game platform with millions of registered accounts.
Ticker
$HAS
Primary listing
NASDAQ
Employees
4,520

Hasbro Metrics

BasicAdvanced
$17B
17.82
$6.71
0.44
$2.80
2.34%

What the Analysts think about Hasbro

Analyst ratings (Buy, Hold, Sell) for Hasbro stock.
Analyst projections of the future price of Hasbro stock.

Bulls say / Bears say

Magic: The Gathering generated more than $600 million in Q3 revenue, up 34% year on year, helping lift Wizards and Digital Gaming revenue by 31%. This is a powerful growth engine with strong current momentum. (Hasbro)
Hasbro raised its 2026 revenue-growth outlook to 7–9% and lifted its adjusted EBITDA forecast to $1.575–$1.625 billion. The upgrade followed a 15% increase in Q3 revenue and a 52% rise in adjusted operating profit. (Reuters, Hasbro)
Growth extended beyond Wizards: Q3 Consumer Products revenue rose 4% and Entertainment revenue rose 9%. Sales of brands including Marvel, KPop Demon Hunters and Transformers helped support the toy business. (Hasbro)
Hasbro’s growth is increasingly reliant on Magic: The Gathering: Magic rose 34% in Q3, while the company warns that sales and profits are becoming more concentrated in the franchise. A weaker release slate or softer player demand could therefore have an outsized effect. (Hasbro)
Hasbro recorded a $56 million impairment related to its digital-games portfolio in the first nine months of 2026. That write-down highlights the risk that game development spending will not produce the returns the company expects. (Hasbro)
Q3 results included about $55 million of tariff refunds, which boosted reported performance. Hasbro also warns that future tariff costs and delays or reductions in expected refunds could weigh on earnings. (Hasbro)
Data summarised monthly by Lightyear AI. Last updated on 20 Oct 2026.

Hasbro Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Hasbro Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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