Hemnet Group AB/Skr HEM

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About Hemnet Group AB

Hemnet Group AB operates as a real estate portal company based in Sweden. The company provides an online platform for property listings, offering services primarily to property sellers, buyers, and real estate agents. Hemnet's platform facilitates the buying and selling process by providing users with access to a wide range of residential real estate listings, integrated search functionalities, and market insights. The company was founded in 1998, launching as a digital hub for real estate information. Headquartered in Stockholm, Hemnet's strategic positioning is strengthened by its extensive database and user-friendly interface, making it a central player in Sweden's digital real estate market.
Ticker
Skr HEM
Sector
Software & Cloud Services
Primary listing
XSTO
Employees
184
Headquarters
Stockholm, Sweden

Hemnet Group AB Metrics

BasicAdvanced
kr 6.8B
17.86
kr 4.21
0.62
kr 0.95
1.26%

Bulls say / Bears say

Hemnet retains substantial network advantages, with nearly 40 million monthly sessions, 97% brand awareness among property sellers, and approximately four times more sessions per listing than its nearest competitor. (Hemnet Group)
Monetisation per paid listing is proving resilient: Q2 ARPL increased 12.4% year over year to SEK 9,095, while January–July ARPL rose 12.2% to SEK 9,039. This suggests pricing and premium-product adoption are partly offsetting lower volumes. (Hemnet Group; Hemnet Group)
The nationwide “Sell first, pay later” launch could reduce sellers’ hesitation and expand future listing supply; Hemnet states that revenue for participating listings is recognised when the property sells, making the current decline partly a timing shift rather than an outright loss of revenue. (Hemnet Group; Hemnet Group)
Hemnet’s Q2 2026 net sales fell 23.1% year over year and EBITDA dropped 33.9%; for January–June, sales were down 23.8% and EBITDA 37.5%. (Hemnet Group)
Underlying listing activity remains weak: July published listings declined 9.5% year over year, while paid listings fell 25.9%; January–July paid listings were down 35.4%. (Hemnet Group)
Hemnet’s commercial initiatives have attracted competition scrutiny: Sweden’s Competition Authority investigated its “Sell first, pay later” model and partnerships, and Hemnet ultimately abandoned the two-day condition. The case was closed, but the authority explicitly said closure was not a determination that the conduct complied with competition law. (Swedish Competition Authority)
Data summarised monthly by Lightyear AI. Last updated on 10 Sept 2026.

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Market data provided by CBOE Europe and Deutsche Börse.