Harley-Davidson/$HOG
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About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Ticker
$HOG
Sector
Mobility
Primary listing
NYSE
Employees
5,900
Headquarters
Website
Harley-Davidson Metrics
BasicAdvanced
$3.7B
15.61
$1.93
1.30
$0.71
2.40%
Price and volume
Market cap
$3.7B
Beta
1.3
52-week high
$38.67
52-week low
$20.45
Average daily volume
1.8M
Dividend rate
$0.71
Financial strength
Current ratio
1.365
Quick ratio
1.072
Long term debt to equity
133.735
Total debt to equity
208.923
Dividend payout ratio (TTM)
36.50%
Interest coverage (TTM)
8.00%
Profitability
EBITDA (TTM)
410.683
Gross margin (TTM)
24.90%
Net profit margin (TTM)
5.43%
Operating margin (TTM)
5.52%
Effective tax rate (TTM)
13.58%
Revenue per employee (TTM)
$760,000
Management effectiveness
Return on assets (TTM)
1.24%
Return on equity (TTM)
6.94%
Valuation
Price to earnings (TTM)
15.606
Price to revenue (TTM)
0.843
Price to book
1.1
Price to tangible book (TTM)
1.12
Price to free cash flow (TTM)
4.59
Free cash flow yield (TTM)
21.79%
Free cash flow per share (TTM)
6.549
Dividend yield (TTM)
2.35%
Forward dividend yield
2.40%
Growth
Revenue change (TTM)
-24.81%
Earnings per share change (TTM)
-60.43%
3-year revenue growth (CAGR)
-5.76%
10-year revenue growth (CAGR)
-2.89%
3-year earnings per share growth (CAGR)
-22.06%
10-year earnings per share growth (CAGR)
-6.40%
3-year dividend per share growth (CAGR)
4.66%
10-year dividend per share growth (CAGR)
-4.94%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Bulls say / Bears say
A strategic sale of more than $5 billion in HDFS loan receivables to KKR and PIMCO will generate $1.25 billion in cash, supporting a $450 million debt reduction and accelerating a $1 billion share buyback to reinforce the balance sheet and enhance shareholder returns (Reuters).
Harley-Davidson has named Arthur Starrs, former Topgolf CEO, as its new CEO, aiming to leverage his consumer-brand experience to refresh Harley’s strategy and attract younger riders (Reuters).
The company plans to launch more affordable, smaller-engine entry-level motorcycles in 2026, targeting a wider customer base and greater engagement with younger buyers—responding to a critical growth opportunity (Reuters).
In Q2 2025, Harley-Davidson’s net income fell by over 50% to $108 million (88 cents per share), as the company faced significant margin pressure due to weak motorcycle demand and challenging tariffs (Reuters).
Harley-Davidson has suspended its full-year 2025 financial guidance because of unpredictable tariff effects, signaling major macroeconomic and trade policy risks for its discretionary products business (Reuters).
Global retail motorcycle sales dropped 21% year over year in Q1 2025 and the company reduced planned wholesale shipments by 33%, indicating sustained weakness in demand for its main heavyweight bikes (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 30 Aug 2025.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Harley-Davidson News
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Capital at risk
Upcoming events
Sept24
Harley-Davidson
DividendPayment
$0.18Per share
FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $3.7B as of September 18, 2025.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 15.61 as of September 18, 2025.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of September 18, 2025, the dividend rate is $0.705 and the yield is 2.4%. Harley-Davidson has a payout ratio of 36.5% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment is scheduled for September 24, 2025.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.3. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.