Harley-Davidson/$HOG
Harley-Davidson rises after new CEO Artie Starrs unveils 'Back to the Bricks' strategy prioritizing lower-priced models and dealer network optimization.
3 hours ago·Lightyear AI
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About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Ticker
$HOG
Sector
Mobility
Primary listing
NYSE
Employees
5,500
Headquarters
Website
Harley-Davidson Metrics
BasicAdvanced
$2.6bn
8.33
$2.78
1.40
$0.73
3.23%
Price and volume
Market cap
$2.6bn
Beta
1.4
52-week high
$31.25
52-week low
$17.09
Average daily volume
3.4m
Dividend rate
$0.73
Financial strength
Current ratio
2.101
Quick ratio
1.717
Long term debt to equity
52.255
Total debt to equity
96.732
Dividend payout ratio (TTM)
25.50%
Interest coverage (TTM)
11.56%
Profitability
EBITDA (TTM)
555.087
Gross margin (TTM)
30.24%
Net profit margin (TTM)
7.57%
Operating margin (TTM)
8.64%
Effective tax rate (TTM)
28.25%
Revenue per employee (TTM)
$810,000
Management effectiveness
Return on assets (TTM)
2.43%
Return on equity (TTM)
10.42%
Valuation
Price to earnings (TTM)
8.335
Price to revenue (TTM)
0.623
Price to book
0.83
Price to tangible book (TTM)
0.84
Price to free cash flow (TTM)
6.711
Free cash flow yield (TTM)
14.90%
Free cash flow per share (TTM)
3.458
Dividend yield (TTM)
3.13%
Forward dividend yield
3.23%
Growth
Revenue change (TTM)
-13.76%
Earnings per share change (TTM)
-19.05%
3-year revenue growth (CAGR)
-8.06%
10-year revenue growth (CAGR)
-2.89%
3-year earnings per share growth (CAGR)
-17.50%
10-year earnings per share growth (CAGR)
-2.78%
3-year dividend per share growth (CAGR)
4.55%
10-year dividend per share growth (CAGR)
-5.29%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Harley-Davidson News
AllArticlesVideos
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
WSJ·10 hours ago
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says
Reuters·5 days ago
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue
Fox Business·2 weeks ago
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Capital at risk
Upcoming events
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FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $2.6B as of May 05, 2026.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 8.33 as of May 05, 2026.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of May 05, 2026, the dividend rate is $0.7275 and the yield is 3.23%. Harley-Davidson has a payout ratio of 25.5% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment date is unconfirmed.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.4. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.