Harley-Davidson/$HOG
1D1W1M3M6MYTD1Y5YMAX
Capital at risk
About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captures around 35% of the heavyweight domestic market in 2026.
- Ticker
- $HOG
- Sector
- Mobility
- Primary listing
- NYSE
- Employees
- 5,500
- Headquarters
- Milwaukee, United States
- Website
- www.harley-davidson.com
Harley-Davidson Metrics
BasicAdvanced
$3.3B
-
-$1.23
1.31
$0.74
2.30%
Price and volume
Market cap
$3.3B
Beta
1.31
52-week high
$34.84
52-week low
$17.09
Average daily volume
2.3M
Dividend rate
$0.74
Financial strength
Current ratio
1.97
Quick ratio
1.663
Long term debt to equity
0.435
Total debt to equity
0.788
Interest coverage (TTM)
-8.70%
Profitability
EBITDA (TTM)
2.067
Gross margin (TTM)
19.20%
Net profit margin (TTM)
-3.31%
Operating margin (TTM)
-4.08%
Effective tax rate (TTM)
4.95%
Revenue per employee (TTM)
$720,000
Management effectiveness
Return on assets (TTM)
-1.14%
Return on equity (TTM)
-4.19%
Valuation
Price to revenue (TTM)
0.887
Price to book
1.11
Price to tangible book (TTM)
1.11
Price to free cash flow (TTM)
11.324
Free cash flow yield (TTM)
8.83%
Free cash flow per share (TTM)
2.884
Dividend yield (TTM)
2.27%
Forward dividend yield
2.30%
Growth
Revenue change (TTM)
-14.64%
Earnings per share change (TTM)
-130.32%
3-year revenue growth (CAGR)
-12.41%
10-year revenue growth (CAGR)
-4.12%
3-year earnings per share growth (CAGR)
-37.03%
10-year earnings per share growth (CAGR)
-10.55%
3-year dividend per share growth (CAGR)
4.40%
10-year dividend per share growth (CAGR)
-5.87%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Analyst projections of the future price of Harley-Davidson stock.
Bulls say / Bears say
North American retail sales rose 9% in Q3, extending the recovery to four consecutive quarters; Harley also gained three percentage points of share in the 601cc-plus US market. This suggests its recent model launches are resonating with core buyers. (Harley-Davidson)
Global dealer inventory was down 26% year on year, and 91% of North American stock was current model year. Harley raised its 2026 sales and shipment outlook, suggesting better stock alignment is supporting dealer health and a gradual recovery. (Harley-Davidson)
HDMC gross margin rose 1.7 percentage points and adjusted EBITDA margin improved to 9.7% in Q3. Lower operating expenses and better manufacturing efficiency point to progress on profitability, even as the company continues its turnaround. (Harley-Davidson)
The retail recovery has not yet translated into higher wholesale sales: Q3 shipments fell 8%, HDMC revenue dropped 10% and operating income was down 18%. Lower factory volumes could keep near-term earnings under pressure. (Harley-Davidson)
Demand outside North America remains uneven: Q3 motorcycle sales fell 5% in EMEA and 7% in Latin America, partly offsetting growth at home. Continued weakness in these markets limits the reach of the recovery. (The Motley Fool)
LiveWire has warned that its losses, cash outflows and limited liquidity raise substantial doubt about its ability to continue, and it withdrew its 2026 guidance. Harley says it will not fund the unit’s operating losses, but the warning leaves uncertainty around the value and future of its electric-motorcycle stake. (Harley-Davidson)
Data summarised monthly by Lightyear AI. Last updated on 5 Nov 2026.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Upcoming events
No upcoming events
Harley-Davidson News
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Funds containing Harley-Davidson
AllUSDEURGBP
Fund name | Fund size | $HOG weighting |
|---|---|---|
iShares MSCI USA Small Cap CTB Enhanced ESG£CUS1 | $3.2B | 0.27% |
iShares MSCI USA Small Cap ESG Enhanced CTB€SXRG | $3.2B | 0.27% |
SPDR MSCI USA Small Cap Value Weighted$USSC | $1.1B | 0.20% |
SPDR Russell 2000 US Small Cap€R2US | $5.3B | 0.13% |
SPDR Russell 2000 US Small Cap£R2SC | $5.3B | 0.13% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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