Harley-Davidson/$HOG

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About Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

Ticker

$HOG

Sector

Mobility

Primary listing

NYSE

Employees

5,900

Harley-Davidson Metrics

BasicAdvanced
$3.7B
15.67
$1.93
1.30
$0.71
2.38%

What the Analysts think about Harley-Davidson

Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.

Bulls say / Bears say

A strategic sale of more than $5 billion in HDFS loan receivables to KKR and PIMCO will generate $1.25 billion in cash, supporting a $450 million debt reduction and accelerating a $1 billion share buyback to reinforce the balance sheet and enhance shareholder returns (Reuters).
Harley-Davidson has named Arthur Starrs, former Topgolf CEO, as its new CEO, aiming to leverage his consumer-brand experience to refresh Harley’s strategy and attract younger riders (Reuters).
The company plans to launch more affordable, smaller-engine entry-level motorcycles in 2026, targeting a wider customer base and greater engagement with younger buyers—responding to a critical growth opportunity (Reuters).
In Q2 2025, Harley-Davidson’s net income fell by over 50% to $108 million (88 cents per share), as the company faced significant margin pressure due to weak motorcycle demand and challenging tariffs (Reuters).
Harley-Davidson has suspended its full-year 2025 financial guidance because of unpredictable tariff effects, signaling major macroeconomic and trade policy risks for its discretionary products business (Reuters).
Global retail motorcycle sales dropped 21% year over year in Q1 2025 and the company reduced planned wholesale shipments by 33%, indicating sustained weakness in demand for its main heavyweight bikes (Reuters).
Data summarised monthly by Lightyear AI. Last updated on 30 Aug 2025.

Harley-Davidson Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Harley-Davidson Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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Upcoming events

Sept10
Harley-Davidson
DividendEx-dividend
Sept24
Harley-Davidson
DividendPayment
$0.18Per share
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