Harley-Davidson/$HOG
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About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Ticker
$HOG
Sector
Mobility
Primary listing
NYSE
Employees
5,900
Headquarters
Website
Harley-Davidson Metrics
BasicAdvanced
$3.3B
14.01
$1.93
1.28
$0.71
2.67%
Price and volume
Market cap
$3.3B
Beta
1.28
52-week high
$33.79
52-week low
$20.45
Average daily volume
1.4M
Dividend rate
$0.71
Financial strength
Current ratio
1.365
Quick ratio
1.072
Long term debt to equity
132.033
Total debt to equity
208.923
Dividend payout ratio (TTM)
36.50%
Interest coverage (TTM)
8.00%
Profitability
EBITDA (TTM)
408.481
Gross margin (TTM)
24.89%
Net profit margin (TTM)
5.43%
Operating margin (TTM)
5.52%
Effective tax rate (TTM)
13.58%
Revenue per employee (TTM)
$760,000
Management effectiveness
Return on assets (TTM)
1.24%
Return on equity (TTM)
6.94%
Valuation
Price to earnings (TTM)
14.007
Price to revenue (TTM)
0.756
Price to book
0.99
Price to tangible book (TTM)
0.99
Price to free cash flow (TTM)
4.12
Free cash flow yield (TTM)
24.27%
Free cash flow per share (TTM)
6.549
Dividend yield (TTM)
2.64%
Forward dividend yield
2.67%
Growth
Revenue change (TTM)
-24.81%
Earnings per share change (TTM)
-60.43%
3-year revenue growth (CAGR)
-5.76%
10-year revenue growth (CAGR)
-2.89%
3-year earnings per share growth (CAGR)
-22.06%
10-year earnings per share growth (CAGR)
-6.40%
3-year dividend per share growth (CAGR)
4.66%
10-year dividend per share growth (CAGR)
-4.94%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Bulls say / Bears say
The strategic partnership with KKR and PIMCO will unlock approximately $1.25 billion of discretionary cash, allowing for $450 million in debt reduction and a $500 million accelerated share repurchase—significantly strengthening the balance sheet and boosting shareholder returns (WSJ)
Harley-Davidson shares jumped more than 20 percent after announcing the sale of a $5 billion loan portfolio to PIMCO, signaling strong market approval and supporting a planned $450 million debt pay-down (Reuters)
MarketWatch highlights that new tax law making interest on U.S. motorcycle purchases tax-deductible could boost consumer demand—providing an additional tailwind to Harley-Davidson’s core sales (MarketWatch)
Harley-Davidson’s core motorcycle business declined sharply in Q1 2025, with global shipments falling 33 percent, retail sales down 21 percent, and HDMC revenue down 27 percent year-over-year. This led to a 51 percent drop in operating income (WSJ)
The company has withdrawn its full-year outlook due to tariff uncertainties, estimating tariff costs of $130 million to $175 million in 2025. This increases earnings volatility and planning risk (WSJ)
Morgan Stanley downgraded HOG to Sell, citing an aging core customer base, ongoing ~5 percent annual declines in retail sales, an unprofitable LiveWire business, and persistent tariff headwinds that could reduce earnings by 30 percent (Barron’s)
Data summarised monthly by Lightyear AI. Last updated on 1 Nov 2025.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Harley-Davidson News
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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
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FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $3.3B as of November 04, 2025.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 14.01 as of November 04, 2025.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of November 04, 2025, the dividend rate is $0.7125 and the yield is 2.67%. Harley-Davidson has a payout ratio of 36.5% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment date is unconfirmed.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.28. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.