Harley-Davidson/$HOG
1D1W1MYTD1Y5YMAX
Capital at risk
About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
- Ticker
- $HOG
- Sector
- Mobility
- Primary listing
- NYSE
- Employees
- 5,500
- Headquarters
- Milwaukee, United States
- Website
- www.harley-davidson.com
Harley-Davidson Metrics
BasicAdvanced
$2.7B
14.59
$1.78
1.29
$0.74
2.89%
Price and volume
Market cap
$2.7B
Beta
1.29
52-week high
$29.88
52-week low
$17.09
Average daily volume
1.7M
Dividend rate
$0.74
Financial strength
Current ratio
1.903
Quick ratio
1.592
Long term debt to equity
0.384
Total debt to equity
0.72
Dividend payout ratio (TTM)
40.88%
Interest coverage (TTM)
10.88%
Profitability
EBITDA (TTM)
453.342
Gross margin (TTM)
28.38%
Net profit margin (TTM)
4.78%
Operating margin (TTM)
5.91%
Effective tax rate (TTM)
32.02%
Revenue per employee (TTM)
$770,000
Management effectiveness
Return on assets (TTM)
1.78%
Return on equity (TTM)
6.09%
Valuation
Price to earnings (TTM)
14.594
Price to revenue (TTM)
0.688
Price to book
0.87
Price to tangible book (TTM)
0.89
Price to free cash flow (TTM)
-21.918
Free cash flow yield (TTM)
-4.56%
Free cash flow per share (TTM)
-1.183
Dividend yield (TTM)
2.83%
Forward dividend yield
2.89%
Growth
Revenue change (TTM)
-5.25%
Earnings per share change (TTM)
-7.76%
3-year revenue growth (CAGR)
-11.05%
10-year revenue growth (CAGR)
-3.59%
3-year earnings per share growth (CAGR)
-30.57%
10-year earnings per share growth (CAGR)
-7.22%
3-year dividend per share growth (CAGR)
4.45%
10-year dividend per share growth (CAGR)
-5.69%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Analyst projections of the future price of Harley-Davidson stock.
Bulls say / Bears say
Harley-Davidson raised its full-year 2026 guidance after Q2 results, forecasting global retail motorcycle sales of 133,500 to 138,500 units versus prior guidance of 130,000 to 135,000, reflecting confidence in demand recovery (Reuters via Investing.com).
Q2 2026 HDMC wholesale shipments increased 9% year-over-year to 39,200 units, signaling a rebound in volume momentum across its core motorcycle business (SEC EDGAR).
Under its “Back to the Bricks” turnaround plan, Harley-Davidson will introduce a $6,000 entry-level Sprint motorcycle targeting younger riders, diversifying its customer base and bolstering volume prospects (Thomson Reuters via TradingView).
Higher cost of raw materials and an unfavorable product mix drove Q2 2026 gross margin down to 27.5% from 28.6%, squeezing profitability despite raising its annual forecast (Reuters via Investing.com).
The LiveWire electric motorcycle segment is forecast to incur a $70 million to $80 million operating loss in 2026, continuing to drag on consolidated profitability and cash flow (SEC EDGAR).
In Q4 2025 Harley-Davidson posted a net loss of $279 million and saw revenue fall 28% to $496 million, underscoring its vulnerability to weaker consumer discretionary spending on big-ticket items (MarketScreener).
Data summarised monthly by Lightyear AI. Last updated on 29 Aug 2026.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Upcoming events
Harley-Davidson News
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Funds containing Harley-Davidson
AllEURGBPUSD
Fund name | Fund size | $HOG weighting |
|---|---|---|
iShares MSCI USA Small Cap ESG Enhanced CTB€SXRG | €2.8B | 0.20% |
iShares MSCI USA Small Cap CTB Enhanced ESG£CUS1 | £2.4B | 0.20% |
SPDR Russell 2000 US Small Cap€R2US | €4.8B | 0.09% |
SPDR S&P 400 US Mid Cap$SPY4 | $6.3B | 0.08% |
SPDR S&P 400 US Mid Cap£SPX4 | £4.7B | 0.08% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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