Harley-Davidson/$HOG
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About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Ticker
$HOG
Sector
Primary listing
NYSE
Industry
Automobiles
Headquarters
Employees
5,900
ISIN
US4128221086
Website
Harley-Davidson Metrics
BasicAdvanced
$2.8B
8.58
$2.73
1.31
$0.70
3.07%
Price and volume
Market cap
$2.8B
Beta
1.31
52-week high
$38.80
52-week low
$20.45
Average daily volume
1.8M
Dividend rate
$0.70
Financial strength
Current ratio
1.559
Quick ratio
1.251
Long term debt to equity
156.388
Total debt to equity
231.555
Dividend payout ratio (TTM)
25.39%
Interest coverage (TTM)
12.21%
Profitability
EBITDA (TTM)
534.982
Gross margin (TTM)
26.08%
Net profit margin (TTM)
7.39%
Operating margin (TTM)
7.84%
Effective tax rate (TTM)
15.08%
Revenue per employee (TTM)
$810,000
Management effectiveness
Return on assets (TTM)
1.90%
Return on equity (TTM)
10.56%
Valuation
Price to earnings (TTM)
8.581
Price to revenue (TTM)
0.629
Price to book
0.89
Price to tangible book (TTM)
0.91
Price to free cash flow (TTM)
3.267
Free cash flow yield (TTM)
30.61%
Free cash flow per share (TTM)
717.40%
Dividend yield (TTM)
2.98%
Forward dividend yield
3.07%
Growth
Revenue change (TTM)
-17.15%
Earnings per share change (TTM)
-39.19%
3-year revenue growth (CAGR)
-3.99%
10-year revenue growth (CAGR)
-2.52%
3-year earnings per share growth (CAGR)
-11.64%
10-year earnings per share growth (CAGR)
-3.57%
3-year dividend per share growth (CAGR)
4.71%
10-year dividend per share growth (CAGR)
-4.75%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Bulls say / Bears say
Harley-Davidson's stock is trading at a trailing P/E ratio of about 6.8 and a forward P/E of 6.6, suggesting potential undervaluation relative to its historical earnings power and underlying assets. (marketbeat.com)
The company has a rich history and a loyal customer base, which could help it weather current challenges and benefit from a potential turnaround. (marketbeat.com)
Analysts have set a 12-month average price target of $29.83 for Harley-Davidson, indicating a potential upside of approximately 27.34% from the current price. (stockanalysis.com)
Harley-Davidson withdrew its full-year forecast due to uncertainties stemming from U.S. tariff policies, indicating potential financial instability. (reuters.com)
The company reported a 21% drop in global retail motorcycle sales for the first quarter, reflecting declining demand amid weak consumer confidence and high interest rates. (reuters.com)
Harley-Davidson's $7.48 billion of debt exceeds its $1.93 billion of cash, with a net-debt-to-EBITDA ratio of 14×, indicating significant leverage and potential financial risk. (stockstory.org)
Data summarised monthly by Lightyear AI. Last updated on 7 Jun 2025.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Harley-Davidson News
AllArticlesVideos
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters
GlobeNewsWire·2 weeks ago
The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
Business Wire·4 weeks ago
Harley Davidson scores victory in board battle aimed at removing CEO
Reuters·1 month ago
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
Capital at risk
Upcoming events
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FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $2.8B as of June 18, 2025.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 8.58 as of June 18, 2025.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of June 18, 2025, the dividend rate is $0.6975 and the yield is 3.07%. Harley-Davidson has a payout ratio of 25.39% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment is scheduled for June 18, 2025.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.31. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.