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Harley-Davidson/$HOG
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About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Ticker
$HOG
Sector
Trading on
NYSE
Industry
Automobiles
Headquarters
Employees
5,900
Website
Harley-Davidson Metrics
BasicAdvanced
$3B
7.12
$3.44
1.51
$0.69
2.94%
Price and volume
Market cap
$3B
Beta
1.51
52-week high
$44.16
52-week low
$23.82
Average daily volume
2.7M
Dividend rate
$0.69
Financial strength
Current ratio
1.405
Quick ratio
1.084
Long term debt to equity
141.481
Total debt to equity
220.37
Dividend payout ratio (TTM)
20.03%
Interest coverage (TTM)
13.55%
Management effectiveness
Return on assets (TTM)
2.49%
Return on equity (TTM)
13.89%
Valuation
Price to earnings (TTM)
7.116
Price to revenue (TTM)
0.62
Price to book
0.98
Price to tangible book (TTM)
0.98
Price to free cash flow (TTM)
3.71
Dividend yield (TTM)
2.82%
Forward dividend yield
2.94%
Growth
Revenue change (TTM)
-11.13%
Earnings per share change (TTM)
-29.36%
3-year revenue growth (CAGR)
-0.94%
3-year earnings per share growth (CAGR)
-6.36%
3-year dividend per share growth (CAGR)
4.77%
What the Analysts think about Harley-Davidson
Analyst Ratings
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Harley-Davidson Financial Performance
Income Statement
Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%
Harley-Davidson Earnings Performance
Earnings per share (EPS)
Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Harley-Davidson News
AllArticlesVideos
Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
Market Watch·1 day ago
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Seeking Alpha·1 week ago
Why Harley-Davidson Motorcycles Are Called Hogs
Bloomberg Markets and Finance·2 weeks ago
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real time US market data is a consolidated feed of IEX, NYSE National, NYSE Chicago, Nasdaq BX and Nasdaq PSX order books provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $3B as of March 14, 2025.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 7.12 as of March 14, 2025.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of March 14, 2025, the dividend rate is $0.69 and the yield is 2.94%. Harley-Davidson has a payout ratio of 20.03% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment is scheduled for March 14, 2025.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.51. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.