Harley-Davidson/$HOG
13:30
21:10
04:45
12:25
20:00
1D1W1MYTD1Y5YMAX
About Harley-Davidson
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
Ticker
$HOG
Sector
Mobility
Primary listing
NYSE
Employees
5,900
Headquarters
Website
Harley-Davidson Metrics
BasicAdvanced
$3.3B
13.96
$1.93
1.28
$0.71
2.68%
Price and volume
Market cap
$3.3B
Beta
1.28
52-week high
$36.21
52-week low
$20.45
Average daily volume
1.7M
Dividend rate
$0.71
Financial strength
Current ratio
1.365
Quick ratio
1.072
Long term debt to equity
133.735
Total debt to equity
208.923
Dividend payout ratio (TTM)
36.50%
Interest coverage (TTM)
8.03%
Profitability
EBITDA (TTM)
408.481
Gross margin (TTM)
24.89%
Net profit margin (TTM)
5.43%
Operating margin (TTM)
5.50%
Effective tax rate (TTM)
13.58%
Revenue per employee (TTM)
$760,000
Management effectiveness
Return on assets (TTM)
1.24%
Return on equity (TTM)
6.94%
Valuation
Price to earnings (TTM)
13.955
Price to revenue (TTM)
0.753
Price to book
0.99
Price to tangible book (TTM)
0.99
Price to free cash flow (TTM)
4.105
Free cash flow yield (TTM)
24.36%
Free cash flow per share (TTM)
6.549
Dividend yield (TTM)
2.65%
Forward dividend yield
2.68%
Growth
Revenue change (TTM)
-24.81%
Earnings per share change (TTM)
-60.43%
3-year revenue growth (CAGR)
-5.76%
10-year revenue growth (CAGR)
-2.89%
3-year earnings per share growth (CAGR)
-22.06%
10-year earnings per share growth (CAGR)
-6.40%
3-year dividend per share growth (CAGR)
4.66%
10-year dividend per share growth (CAGR)
-4.94%
What the Analysts think about Harley-Davidson
Analyst ratings (Buy, Hold, Sell) for Harley-Davidson stock.
Bulls say / Bears say
Harley-Davidson’s strategic partnership with KKR and PIMCO will unlock approximately $1.25 billion in discretionary cash, earmarked for $450 million of debt reduction and $500 million of share buybacks, strengthening the balance sheet and returning capital to shareholders. (Barron’s)
Harley-Davidson Financial Services contributed roughly 20% of the company’s total revenue in 2024, underscoring the division’s role as a critical and stable earnings driver beyond motorcycle sales. (Reuters)
LiveWire’s operating loss narrowed by 34% year-over-year to $18.3 million in Q2 2025, demonstrating improved cost discipline in Harley-Davidson’s electric motorcycle segment. (Investing.com)
Harley-Davidson’s Q2 2025 net profit fell to $108 million (88 cents per share), missing analysts’ estimates as revenue declined 19% to $1.3 billion and global motorcycle shipments dropped 28%, highlighting persistent soft demand. (Reuters)
Second-quarter profits were significantly weighed down by $13 million of new or increased tariffs, prompting Harley-Davidson to suspend its full-year 2025 financial guidance amid ongoing trade uncertainties. (Reuters)
CEO Jochen Zeitz’s announced retirement in 2025 introduces leadership continuity risk as Harley-Davidson navigates its five-year Hardwire turnaround plan and executes strategic portfolio shifts. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 30 Sept 2025.
Harley-Davidson Financial Performance
Revenues and expenses
Harley-Davidson Earnings Performance
Company profitability
Harley-Davidson News
AllArticlesVideos
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
Capital at risk
Upcoming events
No upcoming events
FAQs
What’s the current market cap for Harley-Davidson stock?
Harley-Davidson (HOG) has a market cap of $3.3B as of October 08, 2025.
What is the P/E ratio for Harley-Davidson stock?
The price to earnings (P/E) ratio for Harley-Davidson (HOG) stock is 13.96 as of October 08, 2025.
Does Harley-Davidson stock pay dividends?
Yes, the Harley-Davidson (HOG) stock pays dividends to shareholders. As of October 08, 2025, the dividend rate is $0.7125 and the yield is 2.68%. Harley-Davidson has a payout ratio of 36.5% on a trailing twelve-month basis.
When is the next Harley-Davidson dividend payment date?
The next Harley-Davidson (HOG) dividend payment date is unconfirmed.
What is the beta indicator for Harley-Davidson?
Harley-Davidson (HOG) has a beta rating of 1.28. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.