iQIYI/$IQ

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About iQIYI

Iqiyi is a leading streaming video-on-demand company in China that generates revenue mostly through a subscription basis. The platform also provides user-generated content to nonpaying users, monetized through ads. The company self-produces much of the subscription content and also generates revenue through content distribution, gaming, and IP licensing. Iqiyi competes directly with Tencent Video, Alibaba's Youku, ByteDance's MangoTV, and Bilibili. The company is 45% and 5% owned by Baidu and Xiaomi, respectively.

Ticker

$IQ
Primary listing

Employees

4,673
Headquarters

iQIYI Metrics

BasicAdvanced
$2.6B
287.36
$0.01
-0.14
-

What the Analysts think about iQIYI

Analyst ratings (Buy, Hold, Sell) for iQIYI stock.

Bulls say / Bears say

China’s National Radio and Television Administration has loosened restrictions on drama production—relaxing episode counts and season interval rules—which should speed up content approval and broaden iQIYI’s slate of monetizable long-form series (WSJ)
In February 2025, iQIYI raised $350 million through a convertible bond offering amid more favorable offshore equity fundraising conditions, boosting liquidity and enabling greater investment in content and AI initiatives (Reuters)
Baidu's $2.1 billion acquisition of JOYY’s live-streaming business released $1.6 billion in escrow and signaled increased parental support, potentially giving iQIYI access to extra resources for AI and cloud expansion (Reuters)
iQIYI’s total revenues in Q2 2025 dropped 11% year-over-year to RMB 6.63 billion, and the company posted an operating loss of RMB 46.2 million, reversing from a 5% operating income margin a year prior (Reuters)
Major revenue streams saw substantial declines in Q2 2025: membership services revenue fell 9%, online advertising revenue dropped 13%, and content distribution revenue plunged 37%, indicating ongoing issues with content strategy and advertiser demand (Reuters)
China’s digital video sector is highly competitive, with rivals such as Douyin and ByteDance commanding significant market share. Baidu’s $2.1 billion acquisition of JOYY’s live-streaming arm highlights rising competitive pressures that may further constrain iQIYI’s market share and ability to set prices (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 30 Aug 2025.

iQIYI Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

iQIYI Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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