Lamar Advertising/$LAMR
1D1W1M3M6MYTD1Y5YMAX
Capital at risk
About Lamar Advertising
Lamar Advertising Co is an outdoor advertising company that operates as a real estate investment trust. It is engaged in the outdoor advertising business, operating outdoor advertising displays and logo signs mainly near highway exits, delivering brand-name information on available gas, food, lodging, and camping services. Included in the company's logo sign business are tourism signing contracts. It also provides transit advertising services in airport terminals, on bus shelters, benches, and buses. The company manages its operations through three operating segments: Billboard, which generates maximum revenue, Logo, and Transit Advertising. Geographically, it operates in the United States and Canada.
- Ticker
- $LAMR
- Sector
- Real Estate
- Primary listing
- NASDAQ
- Employees
- 3,500
- Headquarters
- Baton Rouge, United States
- Website
- www.lamar.com
LAMR Metrics
BasicAdvanced
$16B
28.33
$5.48
1.20
$6.65
4.25%
Price and volume
Market cap
$16B
Beta
1.2
52-week high
$166.33
52-week low
$114.45
Average daily volume
574K
Dividend rate
$6.65
Financial strength
Current ratio
0.627
Quick ratio
0.566
Long term debt to equity
4.542
Total debt to equity
5.001
Dividend payout ratio (TTM)
119.68%
Interest coverage (TTM)
4.43%
Profitability
EBITDA (TTM)
1,058.687
Gross margin (TTM)
67.43%
Net profit margin (TTM)
23.90%
Operating margin (TTM)
31.03%
Effective tax rate (TTM)
1.94%
Revenue per employee (TTM)
$660,000
Management effectiveness
Return on assets (TTM)
6.60%
Return on equity (TTM)
59.43%
Valuation
Price to earnings (TTM)
28.332
Price to revenue (TTM)
6.759
Price to book
16.04
Price to tangible book (TTM)
-7.01
Price to free cash flow (TTM)
20.872
Free cash flow yield (TTM)
4.79%
Free cash flow per share (TTM)
7.433
Dividend yield (TTM)
4.29%
Forward dividend yield
4.25%
Growth
Revenue change (TTM)
4.11%
Earnings per share change (TTM)
27.71%
3-year revenue growth (CAGR)
3.81%
10-year revenue growth (CAGR)
4.97%
3-year earnings per share growth (CAGR)
10.13%
10-year earnings per share growth (CAGR)
6.07%
3-year dividend per share growth (CAGR)
8.74%
10-year dividend per share growth (CAGR)
8.14%
What the Analysts think about LAMR
Analyst ratings (Buy, Hold, Sell) for Lamar Advertising stock.
Analyst projections of the future price of Lamar Advertising stock.
Bulls say / Bears say
Second-quarter acquisition-adjusted revenue rose 6.1% and adjusted EBITDA grew 7.3%, with a record 49.2% margin. Lamar raised its 2026 AFFO-per-share outlook to $8.75–$8.90. (SEC)
Digital billboard revenue grew 15.4% and made up a third of billboard revenue; programmatic sales grew by more than 50%. This gives Lamar room to lift revenue from its existing locations as digital adoption grows. (The Motley Fool)
Lamar completed 28 billboard acquisitions for about $102 million in the first half and expects to spend more than $200 million on acquisitions and easements in 2026. Its UPREIT structure also enables tax-deferred transactions with billboard owners, supporting further expansion. (SEC, Business Insurance)
Advertising demand is exposed to weaker budgets, and management said second-half bookings were only about 85–90% of goal, leaving some revenue dependent on short-notice spending. Real estate and amusements were also softer advertiser categories in the second quarter. (Yahoo Finance, The Motley Fool)
Roughly 29% of Lamar’s debt carried variable rates at June 2026. A two-percentage-point rise in rates on those borrowings would have added about $9.5 million to first-half interest expense, reducing cash available for other uses. (Yahoo Finance)
The shares may have limited upside if the market already prices in strong execution: in August, Investing.com reported a consensus price target of $158.60 against a share price of $158.91, alongside recent Hold ratings and a Citi downgrade to Neutral. (Investing.com)
Data summarised monthly by Lightyear AI. Last updated on 29 Oct 2026.
LAMR Financial Performance
Revenues and expenses
LAMR Earnings Performance
Company profitability
Upcoming events
No upcoming events
LAMR News
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Funds containing LAMR
AllUSDEURGBP
Fund name | Fund size | $LAMR weighting |
|---|---|---|
SPDR S&P 400 US Mid Cap$SPY4 | $6.4B | 0.40% |
SPDR S&P 400 US Mid Cap£SPX4 | $6.4B | 0.40% |
iShares MSCI World Small Cap£WLDS | $9B | 0.13% |
iShares MSCI World Small Cap$WSML | $9B | 0.13% |
iShares MSCI World Small Cap€IUSN | $9B | 0.13% |
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.