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Mattel/$MAT

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About Mattel

Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the rest stemming from international markets.
Ticker
$MAT
Primary listing
NASDAQ
Employees
31,000

Mattel Metrics

BasicAdvanced
$4.4B
11.02
$1.40
0.70
-

What the Analysts think about Mattel

Analyst ratings (Buy, Hold, Sell) for Mattel stock.
Analyst projections of the future price of Mattel stock.

Bulls say / Bears say

Second-quarter net sales rose 10% year on year, with growth in both North America and international markets, and Mattel maintained its full-year sales outlook. That gives the business a stronger top-line base heading into the key second half. (Mattel)
Hot Wheels gross billings grew 14% in the second quarter, making the brand a clear growth engine within Mattel’s portfolio. Management has also described it as on track for another year of growth beyond the traditional toy category. (Mattel, Investing.com)
Mattel’s push into digital games and entertainment is showing early traction: Mattel163 contributed $49 million in second-quarter revenue, while Masters of the Universe billings more than tripled year to date. If these extensions build lasting audiences, they could add income beyond physical toys. (The Motley Fool)
Profitability weakened despite higher sales: second-quarter adjusted gross margin fell to 48.6% from 51.2%, and adjusted earnings per share dropped to one cent from 21 cents. Tariffs, inflation, higher royalties and foreign exchange costs are squeezing returns. (Reuters, Mattel)
Mattel’s performance is uneven across major brands: second-quarter billings fell 16% for Barbie and 11% for infant, toddler and preschool products, including Fisher-Price. Continued weakness in these franchises could offset gains elsewhere. (Mattel)
The CEO change and shareholder calls for a strategic review add uncertainty as Mattel tries to execute its growth strategy. A change in direction or prolonged debate over the company’s future could distract management and delay results. (Mattel, Reuters)
Data summarised monthly by Lightyear AI. Last updated on 29 Oct 2026.

Mattel Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Mattel Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise
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