Mattel/$MAT

Mattel shares fall amid broad market sell-off after President Trump threatened a massive increase in China tariffs, reigniting U.S.-China trade tensions.
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About Mattel

Mattel manufactures and markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2024, with the remainder stemming from international markets.

Ticker

$MAT
Primary listing

Employees

34,000

Mattel Metrics

BasicAdvanced
$5.8B
11.45
$1.58
0.69
-

What the Analysts think about Mattel

Analyst ratings (Buy, Hold, Sell) for Mattel stock.

Bulls say / Bears say

Mattel partnered with OpenAI to develop AI-powered toys and games, aiming to launch its first AI-enabled product in 2025 and leverage ChatGPT Enterprise to accelerate innovation and streamline operations (Reuters)
The company beat first-quarter net-sales estimates with $827 million vs. $786 million expected and narrowed its adjusted loss to 3 cents per share, demonstrating resilience amid trade-driven retail challenges (Reuters)
Mattel repurchased $160 million of stock in Q1 and affirmed a $600 million buyback program for 2025, underscoring strong cash flow generation and shareholder return commitment (Reuters)
Mattel’s second-quarter revenue fell 6% to $1.02 billion, missing analyst estimates of a 2.7% decline, as soft Barbie demand drove global doll sales down 19% and infant and toddler sales tumbled 25% (Reuters)
The company withdrew its full-year 2025 guidance, warning of about $270 million in incremental tariff-related costs, highlighting persistent input-cost headwinds and earnings uncertainty (Reuters)
Mattel cut its 2025 net-sales growth forecast to 1%–3% from 2%–3%, lowered adjusted EPS guidance to $1.54–$1.66, and expects gross margin to decline to 50% from 50.9%, indicating margin compression and profitability risks (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 1 Oct 2025.

Mattel Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Mattel Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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