Miniso Group/$MNSO

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About Miniso Group

MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.

Ticker

$MNSO

Primary listing

NYSE

Employees

7,204

Miniso Group Metrics

BasicAdvanced
$6.6B
20.36
$1.06
0.19
$0.60
2.58%

What the Analysts think about Miniso Group

Analyst ratings (Buy, Hold, Sell) for Miniso Group stock.

Bulls say / Bears say

The planned spin-off and listing of Top Toy in Hong Kong should improve the division’s operational and financial transparency, making it more appealing to investors and potentially unlocking value for shareholders.
Top Toy achieved strong growth in the March 2025 quarter, with revenue up 58.9% year-on-year and 120 net new stores added, demonstrating significant momentum for the brand.
Miniso has selected global leaders JPMorgan Chase & Co. and UBS Group AG as coordinators for the Top Toy IPO, reflecting strong confidence from top financial institutions in both the deal’s execution and its attractiveness to the market.
The spin-off plan is still under initial review with no firm date, listing location, or transaction specifics set, increasing the risk that it may be delayed or not executed as planned.
Although the spin-off is proposed, Top Toy will remain a Miniso subsidiary, which could limit improvements in its independent governance and may prevent shareholders from realizing the unit’s full value.
The success of this spin-off strategy depends on continued strong investor interest in Chinese toy companies, which could fade if U.S. regulatory pressure on Chinese-listed firms increases.
Data summarised monthly by Lightyear AI. Last updated on 2 Oct 2025.

Miniso Group Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Miniso Group Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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