Miniso Group/$MNSO
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Capital at risk
About Miniso Group
MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand -Chinese Mainland and MINISO brand-Overseas which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from theMINISO brand -Chinese Mainland segment. Geographically, it derives a majority of its revenue from Chinese Mainland.
- Ticker
- $MNSO
- Sector
- Consumer Essentials
- Primary listing
- NYSE
- Employees
- 8,519
- Headquarters
- Guangzhou, China
- Website
- www.miniso.com
Miniso Group Metrics
BasicAdvanced
$3B
15.95
$0.62
0.09
$0.37
7.42%
Price and volume
Market cap
$3B
Beta
0.09
52-week high
$22.33
52-week low
$8.55
Average daily volume
1.2M
Dividend rate
$0.37
Financial strength
Current ratio
1.569
Quick ratio
1.02
Long term debt to equity
0.936
Total debt to equity
1.268
Dividend payout ratio (TTM)
55.23%
Interest coverage (TTM)
6.90%
Profitability
EBITDA (TTM)
569.299
Gross margin (TTM)
44.95%
Net profit margin (TTM)
5.35%
Operating margin (TTM)
14.11%
Effective tax rate (TTM)
37.48%
Revenue per employee (TTM)
$414,330
Management effectiveness
Return on assets (TTM)
7.29%
Return on equity (TTM)
11.82%
Valuation
Price to earnings (TTM)
15.945
Price to revenue (TTM)
0.854
Price to book
0.29
Price to tangible book (TTM)
0.3
Price to free cash flow (TTM)
11.434
Free cash flow yield (TTM)
8.75%
Free cash flow per share (TTM)
0.863
Dividend yield (TTM)
3.71%
Forward dividend yield
7.42%
Growth
Revenue change (TTM)
26.42%
Earnings per share change (TTM)
-45.31%
What the Analysts think about Miniso Group
Analyst ratings (Buy, Hold, Sell) for Miniso Group stock.
Analyst projections of the future price of Miniso Group stock.
Bulls say / Bears say
MINISO’s China business accelerated: preliminary third-quarter GMV rose 25–30% year on year, with high-single-digit same-store growth. That points to stronger demand in its largest market. (MINISO Group)
Its IP-led growth is gaining scale: TOP TOY revenue rose 32.7% in the first half, while proprietary character YOYO generated more than RMB1 billion of GMV in the first nine months. This gives MINISO a differentiated product engine beyond its core lifestyle range. (MINISO Group, MINISO Group)
Cash from operations rose 45.5% to RMB1.48 billion in H1, and MINISO returned RMB1.31 billion to shareholders. Strong cash generation gives it room to fund the business while continuing shareholder returns. (MINISO Group)
Profit growth is lagging sales: H1 revenue rose 22.4%, but adjusted net profit excluding foreign exchange fell 1.7%, while adjusted operating margin dropped to 12.9% from 16.9%. Management expects the full-year adjusted operating margin to fall by 3–4 percentage points. (MINISO Group)
Overseas MINISO revenue grew 14.9% in H1, but same-store GMV declined by a low-single-digit rate. Management plans a net reduction of 50–70 overseas stores in H2 as it addresses weak distributor markets and underperforming locations. (MINISO Group, The Motley Fool)
MINISO’s 29.4% stake in Yonghui Supermarket extends the group into an asset-heavy business outside its core lifestyle retail model. A recent investor analysis questions whether that capital would have been better spent on MINISO’s IP or shareholder returns. (Seeking Alpha)
Data summarised monthly by Lightyear AI. Last updated on 24 Oct 2026.
Miniso Group Financial Performance
Revenues and expenses
Miniso Group Earnings Performance
Company profitability
Upcoming events
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