Miniso Group/$MNSO

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About Miniso Group

MINISO Group Holding Ltd is a value retailer offering a variety of trendy lifestyle products featuring IP design. The principal activity of the Company is investment holding. The company's product categories include home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, and stationery and gifts. Its segment includes the MINISO brand, which is engaged in the Design, buying, and sale of lifestyle products, and the TOP TOY brand, which is engaged in the Design, buying, and sale of pop toys. The company generates maximum revenue from the MINISO brand segment. Geographically, it derives a majority of its revenue from China.

Ticker

$MNSO

Primary listing

NYSE

Employees

7,204

Miniso Group Metrics

BasicAdvanced
$6.3B
19.46
$1.06
0.16
$0.60
2.71%

What the Analysts think about Miniso Group

Analyst ratings (Buy, Hold, Sell) for Miniso Group stock.

Bulls say / Bears say

In Q2 2025, Top Toy’s revenue soared 87% year-over-year to RMB 402 million, highlighting its strong momentum as a high-margin, IP-driven business segment (FT).
Miniso plans to spin off Top Toy and list it in Hong Kong, a move expected to unlock value, improve financial transparency, and tap into strong investor interest in Chinese toy companies (Reuters).
By June 2025, Top Toy had expanded its store count to 293 worldwide, underscoring strong consumer demand and demonstrating Miniso’s ability to successfully expand into new markets (Reuters).
Despite robust growth, Miniso still lacks a breakthrough intellectual property (IP) franchise on par with Pop Mart’s Labubu, which limits Top Toy’s competitive edge and brand visibility in important markets (FT).
The spin-off remains in its very early stages, with no set timeline or finalized structure, posing execution risk and heightening uncertainty about when or if shareholders will benefit (Reuters).
Rising U.S. tariffs have pushed up prices for Miniso’s U.S. operations, which could weaken its reputation for low prices and reduce demand in a key growth market (FT).
Data summarised monthly by Lightyear AI. Last updated on 2 Nov 2025.

Miniso Group Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Miniso Group Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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