Nike/$NKE

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About Nike

Nike is the largest athletic footwear and apparel brand in the world. Footwear generates about two-thirds of its sales. Key performance footwear categories include basketball, running, and football (soccer). Its brands include Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

Ticker

$NKE

Primary listing

NYSE

Employees

77,800

Nike Metrics

BasicAdvanced
$102B
35.47
$1.95
1.30
$1.60
2.32%

What the Analysts think about Nike

Analyst ratings (Buy, Hold, Sell) for Nike stock.

Bulls say / Bears say

Nike delivered a surprise 1% rise in Q1 fiscal 2026 revenue to $11.72 billion and EPS of $0.49, beating analysts’ forecasts of $11 billion and $0.27, sending shares up 3.4% in extended trading. (Reuters)
Wholesale revenues returned to growth, climbing 5% on a currency-neutral basis in Q1, indicating robust retailer restocking and channel diversification. (Reuters)
Nike cleared excess inventory in the quarter, helping reduce bloated stock levels and underpinning the early success of CEO Elliott Hill’s turnaround strategy. (Reuters)
Nike’s direct-to-consumer segment remains under pressure, with management warning that Nike Direct will not return to growth until fiscal 2026 due to ongoing digital and retail softness. (Reuters)
Sales in Greater China fell for the fifth straight quarter, underscoring persistent weakness in a market that represented 15% of Nike’s fiscal 2025 revenue. (Reuters)
Nike forecast a low-single-digit decline in Q2 revenue, reflecting cautious demand visibility and signaling that the recovery remains uneven across geographies and categories. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 2 Oct 2025.

Nike Financial Performance

Revenues and expenses
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
$37B
-39.75%
Net income
$45B
107.52%
Profit margin
37.65%
6.78%

Nike Earnings Performance

Company profitability
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
$3.69
$2.85
$2.45
$2.42
-
Expected
$3.55
$2.61
$2.05
$2.31
$3.94
Surprise
3.94%
9.20%
19.51%
4.63%
-
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.

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