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Planet Fitness/$PLNT

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About Planet Fitness

Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Ticker
$PLNT
Primary listing
NYSE
Employees
4,393

Planet Fitness Metrics

BasicAdvanced
$3.6B
16.29
$2.94
1.01
-

What the Analysts think about Planet Fitness

Analyst ratings (Buy, Hold, Sell) for Planet Fitness stock.
Analyst projections of the future price of Planet Fitness stock.

Bulls say / Bears say

Planet Fitness opened 23 clubs in Q2 and still expects 180–190 openings this year. A largely franchised expansion model gives it room to grow its footprint without funding every new gym itself. (Planet Fitness)
Q2 revenue grew 7.1%, same-club sales rose 1.7% and adjusted EBITDA increased 3.5%. Growth across the business, despite a softer membership backdrop, shows the company is still generating higher sales and profit. (The Motley Fool)
The chain had 21.5 million members, up 3.6% year on year, and Black Card members made up about 68% of the base. A large membership pool and strong premium-tier mix provide scope to build recurring revenue if new marketing and retention efforts work. (Yahoo Finance)
Planet Fitness cut its 2026 same-club sales outlook to about 1% from 4%–5% after weaker-than-planned sign-ups in the key New Year period. Q2 sales growth of 1.7% and membership flat versus Q1 suggest the recovery in customer demand is not yet established. (The Wall Street Journal, The Motley Fool)
After weaker sign-ups, management paused a planned Black Card price rise and is testing a $10 Classic membership offer. That may help attract members, but it also points to constrained pricing power and could limit revenue per new member. (Planet Fitness, Yahoo Finance)
The balance sheet carries $2.50bn of long-term debt plus $75m drawn on its credit facility. Management expects about $115m of net interest expense in 2026 and adjusted net income to fall 3%, leaving less earnings capacity for investment or shareholder returns. (SEC, The Motley Fool)
Data summarised monthly by Lightyear AI. Last updated on 9 Oct 2026.

Planet Fitness Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
Profit margin

Planet Fitness Earnings Performance

Company profitability
Earnings per share
QuarterlyAnnual
Q4 23
Q1 24
Q2 24
Q3 24
Q4 24
Actual
Expected
Surprise

Funds containing Planet Fitness

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