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Pandora A/S/DKr PNDORA

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About Pandora A/S

Pandora A/S is a Danish company specializing in the design, manufacture, and sale of jewelry. It is best known for its customizable charm bracelets, but its product offerings also include rings, earrings, and necklaces. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora has expanded its operations globally, with a significant presence in Europe, North America, and Asia. The company's vertical integration allows it to control its product development process from design to retail. Pandora's strategic positioning is enhanced by its focus on brand recognition and innovation within its product lines.
Ticker
DKr PNDORA
Sector
Consumer Discretionary
Primary listing
CSE
Employees
39,000
Headquarters
Copenhagen, Denmark
Website
www.pandoragroup.com

Pandora A/S Metrics

BasicAdvanced
kr 58B
12.21
kr 68.21
1.26
kr 22.00
2.64%

Bulls say / Bears say

Pandora’s Q2 organic growth improved to 3%, and management raised its 2026 organic-growth outlook to 0–3%. The upgrade, alongside mid-single-digit like-for-like trading early in Q3, suggests its growth reset may be starting to gain traction. (Pandora)
Newer, more design-led collections are showing promise: Pandora said its “Fuel With More” ranges grew faster, and new customers were disproportionately Gen Z. If that appeal broadens, it could help refresh the customer base beyond its established charm products. (WWD)
Pandora’s new Vietnam factory adds production flexibility and reduces its long-standing reliance on Thailand. The site is expected to reach about one-third of manufacturing capacity by 2030, giving the company room to diversify its supply chain as it grows. (Moneyweb)
Demand remains weak among US middle- and lower-income shoppers, who face pressure from inflation and fuel costs. Pandora’s CEO said US demand had stabilised at a low level, not recovered. (Moneyweb)
The Q2 margin improvement overstates the underlying picture: a one-off tariff refund added 250 basis points to EBIT margin, while the margin was broadly flat year on year without it. Ongoing tariffs, commodities and currency movements continued to weigh on costs. (Pandora)
Pandora faces higher silver costs in 2027 despite locking in much of its supply at about $65 an ounce. Its planned shift towards platinum-plated jewellery may reduce that exposure, but executing the change while preserving the brand’s appeal remains a risk. (MarketScreener)
Data summarised monthly by Lightyear AI. Last updated on 6 Oct 2026.

Funds containing Pandora A/S

AllEURUSDGBP
Funds
Fund name
Fund size
DKr PNDORA weighting
iShares STOXX Europe 600 Personal & Household Goods€EXH7
€188M1.06%
Xtrackers MSCI Nordic£XDN0
€1.1B0.65%
iShares STOXX Europe Mid 200€EXSD
€610M0.52%
iShares MSCI Europe SRI£IESG
€3.2B0.28%
iShares MSCI Europe SRI€IESE
€3.2B0.28%
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.