Pandora A/S/€PNDORA

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About Pandora A/S

Pandora A/S is a Danish company headquartered in Copenhagen, known for designing, manufacturing, and marketing jewelry. Its core products include charms, bracelets, rings, necklaces, and earrings, with a significant focus on customizable charm bracelets. Founded in 1982, Pandora has expanded its geographic footprint with a presence in over 100 countries through numerous points of sale, including owned concept stores and franchise stores. The company operates a vertically integrated business model, allowing control over the entire value chain from design and manufacturing to direct retail. This structure contributes to its ability to offer high-quality, affordable jewelry, maintaining a strong brand identity and customer base.

Ticker

€PNDORA

Primary listing

XGAT

Employees

37,000

Headquarters

Copenhagen, Denmark

Pandora A/S Metrics

BasicAdvanced
€8.4B
12.15
€9.13
1.48
€2.68
2.42%

Bulls say / Bears say

Pandora achieved 13% organic revenue growth in FY2024, surpassing its guidance of 11%–12%, which reflects strong consumer demand and successful implementation of its Phoenix strategy. (Reuters)
The company delivered 7% organic sales growth in Q1 2025, meeting expectations and reinforcing confidence in its ability to handle market volatility while maintaining its full-year growth outlook. (Reuters)
U.S. comparable sales increased 11% in Q1 2025, establishing the U.S. as Pandora’s strongest major market and validating its strategy to focus on market share gains there. (Reuters)
Pandora trimmed its 2025 EBIT margin guidance by 50 basis points to around 24%, down from 24.5%, due to headwinds from a weaker U.S. dollar and rising tariffs, signaling profitability pressure. (Reuters)
The company expects annual costs of about DKK 700 million ($178 million) from new U.S. tariffs on Thai imports, with a worst-case exposure of up to DKK 900 million, presenting a significant challenge if mitigation efforts fall short. (Reuters)
Pandora shares have fallen about 37% year-to-date as weak like-for-like sales in major European markets persist amid economic headwinds and increased competition. (Reuters)
Data summarised monthly by Lightyear AI. Last updated on 3 Oct 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
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