Polaris Media ASA/Nkr POL

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About Polaris Media ASA

Ticker
Nkr POL
Sector
Communication
Primary listing
XOSL
Employees
2,170
Headquarters
Trondheim, Norway
Website
www.polarismedia.no

POL Metrics

BasicAdvanced
kr 3B
283.15
kr 0.21
-0.07
kr 3.30
5.54%

Bulls say / Bears say

Digital user revenues rose 16% in Q2, and all-digital subscriptions grew 8% to 492,500, now 77% of the subscriber base. This shift towards paid digital news offers a growing revenue stream as print use falls. (MFN.se, Medier24)
Profitability improved: Q2 EBITDA rose 14%, while first-half EBITDA was NOK 150 million, NOK 45 million higher than the adjusted result a year earlier. Cost reductions, including a 9% fall in Swedish costs in local currency, helped support the recovery. (MarketScreener UK, MFN.se)
The Vend stake sale and debt repayment have left Polaris with strong financial flexibility: Medier24 reported around NOK 1 billion in the bank and no debt. That gives the group capacity to invest or return capital without relying on new borrowing. (Medier24)
Revenue remains under pressure: Q2 revenue fell 2% year on year, with distribution revenue down 17%. This shows digital gains have not yet offset declines across the wider business. (Quartr, MarketScreener UK)
Total advertising revenue fell 4% in Q2 as print advertising continued to shrink, despite a 10% rise in digital advertising. The company says the advertising market remains challenging, so digital growth may not quickly reverse the decline. (MFN.se)
Norway’s tax authority has opened investigations involving Polaris and other publishers over the VAT exemption for online news. An adverse interpretation could raise costs or make digital publishing less attractive, although the outcome remains uncertain. (Aftenposten)
Data summarised monthly by Lightyear AI. Last updated on 2 Oct 2026.

POL Financial Performance

Revenues and expenses
Income statement
QuarterlyAnnual
Q3 24
QoQ growth
Revenue
Net income
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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.