Viad/$PRSU
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About Viad
Pursuit Attractions and Hospitality Inc is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences at iconic destinations across the United States, Canada, and Iceland. Its elevated hospitality offerings include point-of-interest attractions and distinctive lodges, as well as integrated restaurants, retail options, and transportation that allow visitors to discover and connect with breathtaking national parks and renowned travel locations.
Ticker
$PRSU
Sector
Primary listing
NYSE
Industry
Hotels, Restaurants & Leisure
Headquarters
Employees
1,500
ISIN
US92552R4065
Website
Viad Metrics
BasicAdvanced
$882M
2.67
$11.68
1.82
-
Price and volume
Market cap
$882M
Beta
1.82
52-week high
$45.43
52-week low
$26.66
Average daily volume
300K
Financial strength
Current ratio
1.091
Quick ratio
0.669
Long term debt to equity
18.949
Total debt to equity
18.28
Dividend payout ratio (TTM)
2.15%
Interest coverage (TTM)
1.40%
Profitability
EBITDA (TTM)
59.946
Gross margin (TTM)
11.33%
Net profit margin (TTM)
98.82%
Operating margin (TTM)
6.19%
Effective tax rate (TTM)
-13.00%
Revenue per employee (TTM)
$240,000
Management effectiveness
Return on assets (TTM)
1.11%
Return on equity (TTM)
-12.87%
Valuation
Price to earnings (TTM)
2.671
Price to revenue (TTM)
1.973
Price to book
1.77
Price to tangible book (TTM)
2.68
Price to free cash flow (TTM)
-29.268
Free cash flow yield (TTM)
-3.42%
Free cash flow per share (TTM)
-106.64%
Growth
Revenue change (TTM)
189.47%
Earnings per share change (TTM)
3,948.95%
3-year revenue growth (CAGR)
-17.60%
10-year revenue growth (CAGR)
-9.93%
3-year earnings per share growth (CAGR)
41.52%
10-year earnings per share growth (CAGR)
23.59%
What the Analysts think about Viad
Analyst ratings (Buy, Hold, Sell) for Viad stock.
Bulls say / Bears say
Viad Corp's strategic rebranding to Pursuit and the sale of its GES business for $535 million positions the company as a focused, high-growth entity in the attractions and hospitality sector, enhancing its financial flexibility and growth prospects. (businesswire.com)
The acquisition of Jasper SkyTram in Jasper National Park expands Pursuit's portfolio, adding a popular attraction that welcomed over 130,000 guests in 2023, thereby strengthening its market presence in iconic destinations. (businesswire.com)
The mandatory conversion of 5.5% Convertible Series A Preferred Stock into common shares simplifies Pursuit's capital structure and eliminates $8 million in annual dividend payments, improving financial efficiency. (businesswire.com)
The sale of the GES business, while providing immediate capital, reduces Pursuit's diversification, potentially increasing vulnerability to sector-specific downturns in the attractions and hospitality industry. (businesswire.com)
The rebranding and strategic shift may lead to transitional challenges and integration risks, potentially affecting short-term operational performance and investor confidence. (businesswire.com)
The acquisition of Jasper SkyTram, while expanding the portfolio, involves integration risks and potential unforeseen costs that could impact financial performance if not managed effectively. (businesswire.com)
Data summarised monthly by Lightyear AI. Last updated on 11 Jul 2025.
Viad Financial Performance
Revenues and expenses
Viad Earnings Performance
Company profitability
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Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Real-time US market data is sourced from the IEX order book provided by Polygon. After-hours US market data is 15 minutes delayed and may differ significantly from the actual tradable price at market open.
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FAQs
What’s the current market cap for Viad stock?
Viad (PRSU) has a market cap of $882M as of July 15, 2025.
What is the P/E ratio for Viad stock?
The price to earnings (P/E) ratio for Viad (PRSU) stock is 2.67 as of July 15, 2025.
Does Viad stock pay dividends?
No, Viad (PRSU) stock does not pay dividends to its shareholders as of July 15, 2025.
When is the next Viad dividend payment date?
Viad (PRSU) stock does not pay dividends to its shareholders.
What is the beta indicator for Viad?
Viad (PRSU) has a beta rating of 1.82. This means that it is more volatile than the market, on average. A beta of 1 would indicate the stock moves in-line with the market, while a beta of 2 would indicate the stock moves twice as much as the market.